Automotive Advertising and Marketing

Automotive News - Social media: Say 'hi' before 'buy' - Automotive Digital Marketing Professional Community (ADM)

Ralph Paglia, director of digital marketing for ADP Dealer Services, compares a networking site to a bunch of friends hanging out and having a conversation. Says Paglia: "If you were having a party at your house, imagine if I showed up and started asking people: 'So I sell cars, here's my card. Are you in the market by chance?' I probably wouldn't' get invited back, right?" Paglia even suggests dealers keep their social-media activities separate from the Web sites they use for car sales and service. ADP, one of the dominant dealer management system providers, has a pilot program in which it builds online communities for dealerships and pushes the content out to as many as 100 social-media sites. The company plans to formally launch the service in February at the National Automobile Dealers Association convention. One of ADP's pilot dealerships is Ancira Nissan in San Antonio. To showcase its inventory and service, Ancira maintains a traditional Web site. But it also hosts an online community built by ADP for customers, employees and suppliers. The site, AnciraCommunity.com is filled with personal discussion threads, photos, videos, blog entries and community news. Such communities can lead to sales. In October, Ancira employees blogged about a stray dog they had adopted as the store's mascot. They decided to keep the animal rather than hand it over to animal control because it was driving away raccoons that were damaging cars on the lot. Paglia says a blog reader was so impressed with the dog saga that he decided to buy a car there.

From: http://ping.fm/5jo6a

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Working in my home office in Gilbert, AZ and finding ways to help the dealers I work with sell more cars...

Social Media Confuses Businesses... Why?

[Sent from Ralph Paglia's iPhone]



Begin forwarded message:



From: Social Media Today <info@socialmediatoday.com>



Date: November 5, 2009 4:27:19 PM CST



To: "Paglia, Ralph" <Ralph_Paglia@adp.com>



Subject: Social Media Confuses Businesses... Why?







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Gallery Auto Group of Massachusets

LANDING PAGES:
http://www.gallerygroup.com/ou/norwood-volkswagen/form.do?page=e_VW_specials

http://www.gallerygroup.com/ou/norwood-mazda/form.do?page=e_mazda_specials

http://www.gallerygroup.com/ou/norwell-bmw/form.do?page=e_bmw_specials

http://www.gallerygroup.com/ou/norwood-bmw/form.do?page=e_bmw_special

http://www.gallerygroup.com/ou/north-reading-honda/form.do?page=e_honda_specials

BANNERS:

BMW NORWELL

https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3626

https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3624

BMW Norwood

https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3654

https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3656

Honda

https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3616

https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3620

Mazda:

https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3618

VW

https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3628

VW

https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3630

Gallery Automotive Communities

Http://www.Boston-Honda.com

Http://www.Boston-Volkswagen.com

Http://www.Boston-BMW.com

Http://www.Boston-Mazda.com

Gallery Auto Group eCommerce Portal

http://www.GalleryGroup.com

Gallery Auto Group of Massachusetts Links

LANDING PAGES: 

http://www.gallerygroup.com/ou/norwood-volkswagen/form.do?page=e_VW_specials   

http://www.gallerygroup.com/ou/norwood-mazda/form.do?page=e_mazda_specials 

http://www.gallerygroup.com/ou/norwell-bmw/form.do?page=e_bmw_specials 

http://www.gallerygroup.com/ou/norwood-bmw/form.do?page=e_bmw_special 

http://www.gallerygroup.com/ou/north-reading-honda/form.do?page=e_honda_specials 

BANNERS:

BMW NORWELL

https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3626   

https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3624 

BMW Norwood

https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3654   

https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3656   

Honda

https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3616   

https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3620   

Mazda:

https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3618   

VW

https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3628   

VW

https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3630 

Gallery Automotive Communities

Http://www.Boston-Honda.com 

Http://www.Boston-Volkswagen.com

Http://www.Boston-BMW.com 

Http://www.Boston-Mazda.com 

Gallery Auto Group eCommerce Portal

http://www.GalleryGroup.com 

 

 

 

 

From: Kevin Misanko [mailto:kmisanko@gallerygroup.com]
Sent: Thursday, October 22, 2009 6:05 PM
To: DiSanto, Thomas; Volatile, John; Heuer, Brandi
Subject:

 

Just checking in to see the status of the pages that you were going to be adding to the site for our digital to link to, as well as the summation of the micro-sites currently in creative, and the changes we previously discussed to the website. What is currently out in the marketplace for digital, and where are the ads being forwarded to right now? I’m looking to hold a launch meeting for our group for November, and I want to make sure that we have made progress since our last conversation. Did you receive the email list from John Mc Andrews?

 

Kevin S. Misanko

Gallery Automotive Group

781.278.1400 Office

774.454.4943 Mobile

www.GalleryGroup.com

 

---

This message and any attachments are intended only for the use of the addressee and may contain information that is privileged and confidential. If the reader of the message is not the intended recipient or an authorized representative of the intended recipient, you are hereby notified that any dissemination of this communication is strictly prohibited. If you have received this communication in error, please notify us immediately by e-mail and delete the message and any attachments from your system.

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[Sent from Ralph Paglia's iPhone]

Congratulations! Your presentation 'Role of Interactive Media in the Local Car Shopping Process' is being featured on the SlideShare homepage

[Sent from Ralph Paglia's iPhone]

Begin forwarded message:

From: Slideshare <service@slideshare.net>
Date: October 18, 2009 8:58:13 PM PDT
To: rpaglia@gmail.com <rpaglia@gmail.com>
Subject: Congratulations! Your presentation 'Role of Interactive Media in the Local Car Shopping Process' is being featured on the SlideShare homepage

Hey ralphpaglia!

Your presentation is currently being featured on the SlideShare homepage by our editorial team.



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