Automotive Advertising and Marketing

Ford Cash For Clunkers Program is Let Ford Recycle Your Ride

Cash For Clunkers is the popular phrase used to describe the Car Allowance Rebate System (CARS), which is the government's new vehicle
trade-in program*. Poarticipating Ford, Lincoln and Mercury Digital Advertising program dealers are your
experts. No one makes it easier to receive your incentive, recycle
your old vehicle and save on a new, high-quality Ford or Lincoln
Mercury vehicle.

The www.LetFordRecycleYourRide.com site will provide general program information, answer frequently asked questions and provide you with the information you will need to take advantage of this unique program.

Using the Qualification Calculator below, you can select your current vehicle and then learn which Ford, Lincoln or Mercury vehicle is right for you. With 20 Ford, Lincoln and Mercury vehicles eligible, we are confident you will find the model that fits your needs.

*This government program and rules are subject to change. Please refer to ford.com or cars.gov for complete details.

To be eligible for the program, you must trade-in a vehicle that meets
the following criteria:

• Must have been manufactured less than 25 years before the date you trade in
• Must have a "new" combined city / highway fuel economy of 18 miles per gallon or less
• Must be in drivable condition and
• Must have been continuously insured and registered to the same owner for the full year preceding the trade-in

Note: For some transactions, work trucks (very large pickup trucks and
cargo vans) only qualify if they are 2001 model year or earlier.

In addition to the government incentive, you may also be eligible for Ford, Lincoln or Mercury discounts. Check www.CashForClunkerInfo.com to learn more about eligible vehicles and see how you could save even more.

The View from a Road Warrior's Office

The view from Ralph "Road Warrior" Paglia's office aboard Southwest Airlines between Providence and Baltimore on Tuesday June 30, 2009.

The Perils of Long Term Travel

It has been ten years since I started flying to various locations
around North America every week as part of the job description. Many
friends and relatives ask me repeatedly "why do you do it?" or "how
can you stand travelling so much?". The simple answer is LOVE.

Love? Well, certainly not love of travel and definitely not the thrill
of seeing new places... The actual act of going to airports several
times a week and being repeatedly violated by TSA is repulsive at
best, and deadly due to exposure to every virus and bacterium known to
man, at it's almost worst.

So, what is the love I refer to that empowers me to lose valuable
possesions on a regular basis and suffer the indignitities of modern
post 911 travel? What would compel a guy to leave a job at a
dealership in sunny Phoenix so he can fly to Detroit and Chicago every
week in January and February? ...The love of a woman.

Let me explain... When I met my wife Elizabeth (Dr. E), she was still
working on her Ph.d at Penn State in Happy Valley, PA. When I asked
her to marry me, I did so knowing that my previous two voyages in
matrimony had ended in divorce. So, one of the commitments I made to
Dr. E in closing the proposal, was that I would not accept any job
that would require us to move away from the location if her best
academic Career opportunity.

So I have repeatedly turned down opportunities to occupy an office at
a fixed location in order to have a steady string of career roles
where my most frequent office location is seat 11C on board a
Southwest Airlines flight to Detroit (as I write this), Chicago, Los
Angeles, Providence, Houston, Orange County, San Diego, San Francisco,
Las Vegas, Kansas City, Baltimore, Minneapolis, Dallas, Ft.
Lauderdale, Denver, Albuquerque, Phoenix and all points in between.
There is a certain irony to know that I fly LUV for love... But at
times like right now, when I left my Ralph Lauren sportcoat on the
back of a chair in a BWI crab cake restaurant while waiting to board a
thunderstorm delayed flight, well... LUV for love makes another day of
travel annoyances and lost belongings just a little easier to accept.

People think I travel for work because it is the job I choose, now for
my friends who read this blog, you know that this road warrior travels
to keep his feet from taking root, and to keep that promise I made to
the love of my life. And, the next time you hear the story about why
Southwest chose the stock symbol LUV for their airline, maybe you'll
remember the story of the road warrior who flies LUV for Love, and to
keep a promise made to the professor he fell in love with so long ago.

[Sent from Ralph Paglia's iPhone]

Typepad Email address

[Sent from Ralph Paglia's iPhone]

Ralph with Friends

Social Marketing - Reputation Management

Here are some teaser images, but visit my articles on ADM for more info:

Http://www.AutomotiveDigitalMarketing.com

Plymouth Roadrunner - My First Car!

Plymouth Roadrunner - My First Car!

Automotive Digital Marketing V

Automotive Digital Marketing IV