Automotive Marketing and Advertising

Dealers United - Competitive Advantage via Procurement for Privately Held Car Dealers

Introducing Dealers United - Competitive Advantage for Privately Held Car Dealers

Dealers United enables independent dealers and small dealer groups to generate big savings from vendors by leveraging multiple dealerships’ purchasing power. Today, independent dealerships and small dealer groups are unable to demand the same level of discounts from their vendors as big dealer groups are capable of achieving. Dealers United levels this playing field and allows independent dealerships to compete with the purchasing power of large dealer groups.

You should learn more about Jesse Biter's new venture and how his investment can be leveraged by the best independant dealerships to reduce costs and remain competitive with the large publicly traded mega-groups.

Use the link shown above to learn more...

For Those of Us Not on ADM.... SMH - Automotive Marketing

For Those of Us Not on ADM.... SMH

70% of Americans are online daily, checking emails, facebook, google,etc. Google alone gets over 91 million searches daily. According to QVC.com, QVC expects that 50% of its sales will come from the internet by 2014. Facebook has over 320 million users. Understand that 70% of Americans online includes 70% of your previous customer, 70% of your future or potential customers and 70% of your service customers. Also,your sales force, your family, everyone and this number is growing. Go to where your customers are. I see no downside to branding yourself online. It's cheaper than traditional advertising and it's 100% trackable. Marketing ideas can be implemented instantly, measured and changed with a click of the mouse.

Source: Automotive Digital Marketing Professional Community.

TrueCar Insider Information - Automotive Marketing

TrueCar Insider Information

It seems to me that the real problem that dealers should have with TrueCar/ZAG is not as much the disclosure of transaction prices in the now infamous bell shaped curve at TrueCar.com, but instead, the insidiousness of trying to predict who will buy a car from a dealer ANYWAYS and then charge that dealership $300 for a vehicle sale that TrueCar did not actually facilitate.  I said to Scott Painter during our phone call that if he is successful in enrolling 10,000 dealers he will have in fact implemented a tax on every new vehicle sold for $300 that TrueCar collects. Three dealers in each geographic area that TrueCar defines, and the leads go to the dealer that would have been most likely to sell that car even if TrueCar was not involved... Paying for sales a dealership would have made anyways!!! 

Source: Automotive Digital Marketing Professional Community.

Honda Warns Dealers About TrueCar - Bad for the Honda Brand!

Honda Warns Dealers About TrueCar - Bad for the Honda Brand!

Mike Warwick, director of digital marketing for the seven-store Kelly Automotive Group in suburban Boston, agrees with Honda's policy toward TrueCar.  "Honda's trying to protect the gross profit in selling a car and trying to protect the salespeople who are the backbone of the industry," Warwick said.  Kelly, with a Honda store and two Nissan stores among its holdings, dropped out of its TrueCar contract this month after just three months as a participating dealer, Warwick said.  In November alone, the group was inundated with 700 leads from TrueCar customers who took a guaranteed vehicle price that Kelly offered, he said. But the stores closed on just 20 of those deals and only three were profitable given the discounts negotiated, Warwick said.  The vast majority of customers went elsewhere, using the deals negotiated on TrueCar to get lower prices for vehicles at other non-TrueCar dealers, he said. Meanwhile, Kelly had to follow up with all 700 customers, Warwick said.

Source: Automotive Digital Marketing Professional Community.

Dear Autobytel, Dealix, Edmunds, KBB - Automotive Digital Marketing Professional Community

Dear Autobytel, Dealix, Edmunds, KBB

Jerry Thibeau - Early Monday morning I start receiving e-mails from third party lead providers thanking me for submitting my information.  The e-mails were on the same vehicles I shopped on TrueCar.  Coincidence, I think not!  Now here is where it gets interesting, my data had been corrected to reflect my current e-mail, and my current phone number.  I also started receiving phone calls from dealers.  I am guessing my information could have been taken was from the DMS of the dealership where I last purchased my Infiniti. My questions to you, where did my lead originate from and how did you get my information?

Source: Automotive Digital Marketing Professional Community.

Automotive Marketing Newsroom

Here's what's happened in the Automotive Marketing Newsroom in the past day...


New posts:

   Keith Shetterly commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-ralph-paglias-video-3

   Cole Matthew Mitguard commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/cole-matthew-mitguard-commented-on-ralph-paglias-video-2

   Blog post by Bill Playford: http://automotivedigitalmarketing.kapost.com/posts/blog-post-by-bill-playford

   Josh Goldfarb and Blair are now friends: http://automotivedigitalmarketing.kapost.com/posts/josh-goldfarb-and-blair-are-now-friends

   Michael VanPatten updated their profile: http://automotivedigitalmarketing.kapost.com/posts/michael-vanpatten-updated-their-profile

   John L Mecham commented on Tobias Sedillos's blog post 'The New Steps to the Sale': http://automotivedigitalmarketing.kapost.com/posts/john-l-mecham-commented-on-tobias-sedilloss-blog-post-the-new-steps-to-the-sale

   Aj Maida commented on 'Top Ten Reasons TrueCar is GOOD for Dealers': http://automotivedigitalmarketing.kapost.com/posts/aj-maida-commented-on-keith-shetterlys-blog-post-top-ten-reasons-truecar-is-good-for-dealers

   Chip King commented on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/chip-king-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business

   Rob Fontano on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/rob-fontano-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-2

   Aj Maida on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/aj-maida-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business

   Jamie Steward updated their profile: http://automotivedigitalmarketing.kapost.com/posts/jamie-steward-updated-their-profile

   John L Mecham updated their profile: http://automotivedigitalmarketing.kapost.com/posts/john-l-mecham-updated-their-profile

   Tom Gorham left a comment for Jessica Ruth: http://automotivedigitalmarketing.kapost.com/posts/tom-gorham-left-a-comment-for-jessica-ruth-1

   Ed Brooks commented on 'Will Google's Honda Classified Advertising Model Ruffle Feathers?': http://automotivedigitalmarketing.kapost.com/posts/ed-brooks-commented-on-brian-paschs-blog-post-will-googles-honda-classified-advertising-model-ruffle-feathers

   Rob Dyer, Chuck Rhodes, Kelly Grego and 10 more joined Automotive Digital Marketing: http://automotivedigitalmarketing.kapost.com/posts/rob-dyer-chuck-rhodes-kelly-grego-and-10-more-joined-automotive-digital-marketing-professional-community

   Chuck Williams updated their profile: http://automotivedigitalmarketing.kapost.com/posts/chuck-williams-updated-their-profile

   Jim Kristoff commented on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/jim-kristoff-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-2

   Jim Kristoff commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/jim-kristoff-commented-on-ralph-paglias-video-1

   Ralph Paglia commented on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/ralph-paglia-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-3

   Photo posted by Craig Lockerd: http://automotivedigitalmarketing.kapost.com/posts/photo-posted-by-craig-lockerd

   Jim Kristoff commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/jim-kristoff-commented-on-ralph-paglias-video-2

   Keith Shetterly on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-8

   Stanley Esposito on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/stanley-esposito-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business

   Mike Warwick commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/mike-warwick-commented-on-ralph-paglias-video

   Keith Shetterly commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-ralph-paglias-video-1

   Marty Garvey commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/marty-garvey-commented-on-ralph-paglias-video

   Keith Shetterly commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-ralph-paglias-video

   3 blog posts by Brian Pasch were featured: http://automotivedigitalmarketing.kapost.com/posts/3-blog-posts-by-brian-pasch-were-featured

   Kim Clouse commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/kim-clouse-commented-on-ralph-paglias-video

   Blog post by Ali Amirrezvani: http://automotivedigitalmarketing.kapost.com/posts/blog-post-by-ali-amirrezvani-28

   Tom Gorham commented on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/tom-gorham-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business

   Dealers United, JR Falkenhagen, Randi O'Mara and 4 more joined Automotive Marketing: http://automotivedigitalmarketing.kapost.com/posts/dealers-united-jr-falkenhagen-randi-omara-and-4-more-joined-automotive-digital-marketing-professional-community

   Jerry Thibeau commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/jerry-thibeau-commented-on-ralph-paglias-video

   Cole Matthew Mitguard commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/cole-matthew-mitguard-commented-on-ralph-paglias-video

   Silia J. Hatzi commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/silia-j-hatzi-commented-on-ralph-paglias-video

   Photo posted by Dan Weik: http://automotivedigitalmarketing.kapost.com/posts/photo-posted-by-dan-weik-3

   Brad Alexander promoted Keith Shetterly's blog post 'Top 10: Why TrueCar is GOOD for Consumers!': http://automotivedigitalmarketing.kapost.com/posts/brad-alexander-promoted-keith-shetterlys-blog-post-top-10-why-truecar-is-good-for-consumers

   Keith Shetterly commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-ralph-paglias-video-2

   Cole Matthew Mitguard commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/cole-matthew-mitguard-commented-on-ralph-paglias-video-1

   Chuck Rhodes, Kelly Grego, Patricia Burke and 9 more joined Automotive Marketing: http://automotivedigitalmarketing.kapost.com/posts/chuck-rhodes-kelly-grego-patricia-burke-and-9-more-joined-automotive-digital-marketing-professional-community

   Aj Maida commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/aj-maida-commented-on-ralph-paglias-video-1

   James A. Ziegler on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/james-a-ziegler-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-8

Ralph Paglia
Editor-in-Chief
Automotive Marketing

Professional Community

www.RalphPaglia.com

http://LinkedIn.com/in/RPaglia

http://Twitter.com/RalphPaglia

http://Facebook.com/RPaglia

http://YouTube.com/RalphPaglia

www.ADMPC.com

TrueCar - Banned YouTube Video

TrueCar - Banned YouTube Video

WARNING: This is the same video that TrueCar forced YouTube to delete in their attempt to squash the message it contains... Watch this clip while you still can and before the army of attorneys that TrueCar uses to suppress America's Free Speech constitutional rights are successful in their "Mob Enforcer" style of witness suppression yet again!

Source: Automotive Digital Marketing Professional Community.

Google Search Advertising With Lead Capture Form in The Actual Sponsored Link Listing

Automotive Digital Marketing Professional Community


ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers











Ralph Paglia




What do think about this ADM Blog post titled 'Google Search Advertising With Lead Capture Form in The Actual Sponsored Listing' ?

Google site extensions in Adwords as a email lead capture tool without users being required to leave the Search Engine Results Page (SERP)...


ADM Blog posted by Ralph Paglia:


Google Search Engine Advertising Now Allows Car Dealers to Create a Lead Capture Form Inside the Actual Sponsored Listing... This could bec...


ADM Blog post link:
Google Search Advertising With Lead Capture Form in The Actual Sponsored Listing


About Automotive Digital Marketing Professional Community

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics






5334 members
10217 photos
877 songs
2964 videos
1935 discussions
283 Events
4061 blog posts








 









Ralph Paglia

www.RalphPaglia.com     

http://LinkedIn.com/in/RPaglia 

http://Twitter.com/RalphPaglia

http://Facebook.com/RPaglia

http://YouTube.com/RalphPaglia

www.ADMPC.com

Google Search Advertising With Lead Capture Form in The Actual Sponsored Link Listing

Automotive Digital Marketing Professional Community


ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers











Ralph Paglia




What do think about this ADM Blog post titled 'Google Search Advertising With Lead Capture Form in The Actual Sponsored Listing' ?

Google site extensions in Adwords as a email lead capture tool without users being required to leave the Search Engine Results Page (SERP)...


ADM Blog posted by Ralph Paglia:


Google Search Engine Advertising Now Allows Car Dealers to Create a Lead Capture Form Inside the Actual Sponsored Listing... This could bec...


ADM Blog post link:
Google Search Advertising With Lead Capture Form in The Actual Sponsored Listing


About Automotive Digital Marketing Professional Community

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics






5334 members
10217 photos
877 songs
2964 videos
1935 discussions
283 Events
4061 blog posts








 









Ralph Paglia

www.RalphPaglia.com     

http://LinkedIn.com/in/RPaglia 

http://Twitter.com/RalphPaglia

http://Facebook.com/RPaglia

http://YouTube.com/RalphPaglia

www.ADMPC.com

Google Search Advertising With Lead Capture Form in The Actual Sponsored Link Listing

Automotive Digital Marketing Professional Community


ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers











Ralph Paglia




What do think about this ADM Blog post titled 'Google Search Advertising With Lead Capture Form in The Actual Sponsored Listing' ?

Google site extensions in Adwords as a email lead capture tool without users being required to leave the Search Engine Results Page (SERP)...


ADM Blog posted by Ralph Paglia:


Google Search Engine Advertising Now Allows Car Dealers to Create a Lead Capture Form Inside the Actual Sponsored Listing... This could bec...


ADM Blog post link:
Google Search Advertising With Lead Capture Form in The Actual Sponsored Listing


About Automotive Digital Marketing Professional Community

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics






5334 members
10217 photos
877 songs
2964 videos
1935 discussions
283 Events
4061 blog posts








 









Ralph Paglia

www.RalphPaglia.com     

http://LinkedIn.com/in/RPaglia 

http://Twitter.com/RalphPaglia

http://Facebook.com/RPaglia

http://YouTube.com/RalphPaglia

www.ADMPC.com

Video Marketing Classes at 2012 DMSC

Video Marketing Classes at 2012 DMSC

I really like this video... about producing videos... The overlay and the transitional effects are very attention keeping and truly enhance the clip.  Since producing videos like this is part of what we are going to learn at DMSC in Las Vegas, I am more excited than ever about attending and participating in this event!

Source: Automotive Digital Marketing Professional Community.