Automotive Advertising and Marketing

Kelley Blue Book eNetwork Brunch in Phoenix on April 17, 2008

Join us to learn everything you need to know to start selling to them TODAY! On OUR Web site...On YOUR Web site...On YOUR LOT. You will leave knowing: • 4 ways to optimize your Internet presence TODAY! • 6 simple, ready-to-use, proven ways to maximize pre-owned visibility and sell   more cars NOW! • How to immediately outsmart your competition by directing shoppers to your   Web site, to your inventory, to your dealership! Attendees will receive: • Monthly dealer newsletter • Access to quarterly Market Research statistics • Access to the new release of our training blog on www.800bluebook.com • One-on-one dealership evaluation Your competition will be there – make sure you are, too! Thursday, April 17, 2008 The Westin, Kierland Resort & Spa, Phoenix/Scottsdale 6902 E. Greenway Parkway, Scottsdale, Arizona 85254 9am - 1pm Breakfast served at 8:30am Lunch will also be provided Who Should Attend • Internet Managers • Used Car Managers • Marketing & Advertising Personnel • General Managers SPACE IS LIMITED! GUARANTEE YOUR SPOT BY REGISTERING TODAY!	Guest Speakers Rob Lange National Sales Training Director Kelley Blue Book Jay Luna Process Improvement Manager CARFAX Robert Reisch Manager - Dealer Training AutoTrader Ralph Paglia Director - Digital Marketing ADP Dealer Services
©2008 Kelley Blue Book Co., Inc. All rights reserved. Kelley Blue Book, kbb.com, and the Kelley Blue Book logo are registered trademarks of Kelley Blue Book Co., Inc. To unsubscribe from future Kelley Blue Book communications, please send an email to unsubscribe@kbb.com

How Many Times Do Car Dealers and General Managers Miss Opportunities To Grow Profits and Redcue Expenses?

Monday Morning 9 AM Lot attendant smashes car that was scheduled for delivery at 4 pm that day.
Net cost = $2,584.00

Monday Morning 10 AM Manager’s meeting. Walk the trades from Saturday. Used car manager makes appraisal mistake valuing the wrong model.
Net cost = $2,300.

Monday Afternoon 1 PM Sales person promises a customer lifetime oil changes and tire rotation to deliver a car. Salesperson is no longer there. Customer has it in writing!
Net Cost = $1,578.00

Total losses for the day as of 1:20PM = $6,462.00

Monday Afternoon 1:25 PM Digital Marketing supplier walks through your front door, talks to you about a program that delivers more traffic to the dealership's showroom, web sites and generates more incoming sales calls and provides the dealership with more vehicle sales opportunities. Just like every other vendor claims, so you tell him NO thanks.

Monday Afternoon 1:45 PM That same sales person for the sane Digital Marketing supplier that you threw out at 1:25PM walks to your neighboring dealership and sells that digital marketing program. The GM at your competitor invets $25,000 into an online advertising program that will generate 5,000,000 impressions, 15,000 visitors to the dealership's web sites, 150 email leads, 450 phone calls and 750 showroom visitors... Over the next 30 days, your competitor delivers and additional 50 cars @ $2,500 Gross Profit PVR, generating an additional $125,000 in Sales Department income. But wait, it gets better yet for your competitor, because he cut $35,000 from his general advertising budget when he signed up for $25,000 in online digital advertising... So, a net savings of $10,000 went to the Sales Department's bottom line before his month even started!

This is a PRICELESS scenario!

At the Automotive Digital Marketing Professional Community web site there are over 535 dedicated and experienced online marketing and advertising veterans sharing the very latest in strategy and tactics for car dealers and automotive retail marketers.

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