Automotive Marketing and Advertising

Posted by Ralph Paglia on December 03, 2011 at 10:10 AM | Permalink | Comments (0) | TrackBack (0)

December 02, 2011

TrueCar - Banned YouTube Video

TrueCar - Banned YouTube Video

WARNING: This is the same video that TrueCar forced YouTube to delete in their attempt to squash the message it contains... Watch this clip while you still can and before the army of attorneys that TrueCar uses to suppress America's Free Speech constitutional rights are successful in their "Mob Enforcer" style of witness suppression yet again!

Source: Automotive Digital Marketing Professional Community.

Posted by Ralph Paglia on December 02, 2011 at 12:54 AM | Permalink | Comments (0) | TrackBack (0)

November 29, 2011

Google Search Advertising With Lead Capture Form in The Actual Sponsored Link Listing

Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Ralph Paglia

What do think about this ADM Blog post titled 'Google Search Advertising With Lead Capture Form in The Actual Sponsored Listing' ?

Google site extensions in Adwords as a email lead capture tool without users being required to leave the Search Engine Results Page (SERP)...

ADM Blog posted by Ralph Paglia:

Google Search Engine Advertising Now Allows Car Dealers to Create a Lead Capture Form Inside the Actual Sponsored Listing... This could bec...

ADM Blog post link:
Google Search Advertising With Lead Capture Form in The Actual Sponsored Listing

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Ralph Paglia

Posted by Ralph Paglia on November 29, 2011 at 10:14 PM | Permalink | Comments (0) | TrackBack (0)

Google Search Advertising With Lead Capture Form in The Actual Sponsored Link Listing

Posted by Ralph Paglia on November 29, 2011 at 10:14 PM | Permalink | Comments (0) | TrackBack (0)

Google Search Advertising With Lead Capture Form in The Actual Sponsored Link Listing

Posted by Ralph Paglia on November 29, 2011 at 10:14 PM | Permalink | Comments (0) | TrackBack (0)

Video Marketing Classes at 2012 DMSC

Video Marketing Classes at 2012 DMSC

I really like this video... about producing videos... The overlay and the transitional effects are very attention keeping and truly enhance the clip. Since producing videos like this is part of what we are going to learn at DMSC in Las Vegas, I am more excited than ever about attending and participating in this event!

Source: Automotive Digital Marketing Professional Community.

Posted by Ralph Paglia on November 29, 2011 at 06:33 AM | Permalink | Comments (0) | TrackBack (0)

November 23, 2011

Five WORST Questions Car Dealers Ask on the Phone - Automotive Digital Marketing

The 5 WORST Questions to Ask a Phone Up - Automotive Digital Marketing Professional Community.

Melissa Roberts, has written a great article that will help all of us to stop making the mistakes that cost dealerships a lot of money in lost sales and service profits from not handling phone calls properly. Sometimes, knowing what NOT TO ASK can be as, or more important than knowing what to ask. Too many people in dealerships are fumbling these opportunities to do business that come through the phone. As a marketer, it pains me to see so much interest from customers get driven away from people saying the wrong things, and asking inappropriate questions when people call the dealership. Check out the entire article with the 5 things you should never ask people over the phone by using the links provided...

Posted by Ralph Paglia on November 23, 2011 at 12:04 PM in Auto Dealers, Automotive Advertising, Automotive Digital Marketing, Automotive Industry, Automotive Marketing, Customer Relationship Management, Internet Sales Manager | Permalink | Comments (0) | TrackBack (0)

November 19, 2011

What You Need to Know in the World of SEO

The Moz Top Ten

What You Need to Know in the World of SEO

In the season of thanks, we want you to know that we think you're awesome.
You're what makes our Top 10 list better than all the turkey dinners at
grandma's house. Before your stomach starts rumbling too much, take a
look at the most interesting links in inbound marketing we've found
around the web.

1 - Improved Snippets, Rank Boost For “Official” Pages Among 10 New Google Algorithm Changes

Google's up to it again. Just when your panda-inflicted wounds
healed! New changes include more attention to content freshness and
improved rich snippets. [search engine land]

2 - 2011 State of Digital Marketing Report

500 internet markets dish about their experiences in digital marketing, revealing top trends and topics.

3 - Recent Google+ Posts & “Add To Circles” Buttons Are Coming To Google’s Search Results

G+ has opened the flood gates for brands. Now how will this influence Google search results? [search engine land]

4 - Quantifying the Impact of Google's Keyword Referral Data Shutdown

Rand weighs in on Google's keyword referral data hiding.
Actually, the really interesting part is all the fascinating comments
left by you. There's no way anyone could quantify this affect on all of
us without sharing our stories. [seomoz]

5 - PubCon 2011: Is SEO Dead (Again)?

Watch Matt Cutts say no and read Jason's review of Cutts' talk at PubCon. [everspark interactive]

6 - Ten reasons why pursuing your creative work is actually highly productive (+ not selfish or self-indulgent)

Why side projects and hobbies enrich your life and work productivity. [justine musk]

7 - Don't Give Your Users @#%! Work

Why your products shouldn't make users do mindless work with continual upkeep. [zach holman]

8 - "Inbound Marketing" - that term mean anything to you or not?

Danny Sullivan asks for your thoughts on this term and gets lots of interesting responses. [g+]

9 - Why Your Business Should Maybe Stop Ignoring LinkedIn

Are you missing the power of leveraging professionals interested in your business? [outspoken media]

10 - How To Email Your List

Tips on connecting with your customers without being afraid
you're being a pest, and how not to worry about those random
unsubscribes from your e-newsletters. [ittybiz]

Did You Know?

Yahoo! Site Explorer is shutting down Monday, November 21st and you can now make a G+ page for your business.

2011 MozCon Video Bundle

26 advanced SEO and online marketing videos from the brightest
minds in search. For regular price $399 (SEOmoz PRO members $299), you
get instant access to:

26 videos (over 14 hours) from MozCon in high definitionStream or download the videos to your computer, iPhone, or Android deviceDownloadable PowerPoint slide-decks for the presentations

Limited time offer: Order by November 30th and get an additional 42 videos free of charge from our 2010 seminars

www.RalphPaglia.com

Technorati Tags: Newsletter Marketing

Posted by Ralph Paglia on November 19, 2011 at 03:10 PM in Automotive Digital Marketing, Automotive Marketing, Digital Advertising, Digital Marketing, Internet Sales Manager, Social Media, Social Media Marketing, Web/Tech, Weblogs | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: SEO

November 14, 2011

Staying on the 'Road to the Sale' - Automotive Digital Marketing Professional Community

Staying on the 'Road to the Sale' - Automotive Digital Marketing Professional Community.

Kurt Kubicki cites details from a report by an Unsold Research Call Center which found that 27% of customers who left a dealership without buying did so for reasons within dealership management control. Ouch!

Click on the link provided to read about what those reasons are...

Posted by Ralph Paglia on November 14, 2011 at 01:25 PM in Auto Dealers, Automotive Digital Marketing, Automotive Industry, Automotive Marketing, Automotive Suppliers, Customer Relationship Management, Dealership Promotions, Digital Marketing, Internet Sales Manager, Used Cars | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: Auto Sales, Kurt Kubicki, Road to the Sale

The Dealership Newsletter - Automotive Digital Marketing Professional Community

The Dealership Newsletter - Automotive Digital Marketing Professional Community.

Tom Kain has published a great article about dealership eNewsletter management with a ton of useful substance! This is a high value set of instructions for those of us who manage dealership eNewsletters, and a lot of it is applicable to most of the broadcast emails that dealership managers send out to prospective and existing customers. Well worth the time to read, print and review each month before sending that monthly eNewsletter. Use the link provided to read the entire article...

Posted by Ralph Paglia on November 14, 2011 at 05:57 AM in Auto Dealers, Automotive Advertising, Automotive Digital Marketing, Automotive Industry, Automotive Marketing, Customer Relationship Management, Dealership Promotions, Digital Marketing, Internet Sales Manager, Reputation Management, Web/Tech, Weblogs | Permalink | Comments (0) | TrackBack (0)

November 09, 2011

The Art of the Trade-in Walkaround – Setting Realistic Expectations - Automotive Digital Marketing Professional Community

The Art of the Trade-in Walkaround – Setting Realistic Expectations - Automotive Digital Marketing Professional Community.

Chris Saraceno is Vice President and Partner of Kelly Auto Group, headquartered in Emmaus PA. He began his 28-year career in the automotive industry as a sales person for Ruhe Oldsmobile in Allentown, PA. He was the founder and president of Teambuilders, Inc. an automotive consulting company, serving many corporate clients, including Saturn and Chrysler. He resides with his wife and family in Allentown, PA, and is a graduate of Kutztown University.

Posted by Ralph Paglia on November 09, 2011 at 07:55 PM | Permalink | Comments (0) | TrackBack (0)

November 07, 2011

Jim Ziegler Dealer Defender - November 2011

Jim Ziegler Dealer Defender - November 2011.

Jim Ziegler writes in the November issue of Dealer Defender: I’ve been agonizing…bouncing back and forth…trying to decide whether Sergio Marchionne is a certified ‘Nut Job’ or a ‘Messiah’, maybe he’s really a visionary marketing genius.

Posted by Ralph Paglia on November 07, 2011 at 08:18 PM | Permalink | Comments (0) | TrackBack (0)

November 05, 2011

Google Apps and Useful Links

Here are some of my favorite Google Apps and the descriptions and shortcuts to using some of their best features...

Google Docs

Google Docs is a great replacement for Word, Excel, and PowerPoint, so learn how to use this product even more efficiently.

Use premade templates. Use these 50 pre-made templates to track spending, keep up with your health, and much more.

Collaborate on group projects. Google Docs allows for real-time collaboration, so make easy work for everyone next time you have a group project due.

Use keyboard shortcuts. Use this handy list of keyboard shortcuts to save lots of time while using Google Docs.

Create online surveys for research projects. Quickly and easily create online surveys for any research project that requires feedback from others. The answers are saved to your Google Docs account.

Add video to your presentation. Learn how to seamlessly add video to your Google Docs page to really give your presentation or project a boost.

Use the school year calendar template. Have an easy to use school year calendar through Google Docs by following these instructions.

Create graphs from spreadsheets. Once you have populated a spreadsheet with data, you can easily create a graph. Google Docs allows for pie, bar, line, and scatter graphs.

Create a new document with shortcuts. Learn two ways to open a new Google Docs page with these tricks.

Right click to use save-as. Use the right click save-as option to save a Google Docs document on your computer.

Send invitations. School shouldn’t be all about work. Find out how to send party invitations using Google Docs.

Gmail

The super-popular Gmail is full of fun and fast ways to make your life and communications easier.

Use the Tasks as a to-do list. Use the Tasks available in Gmail as a way to stay on top of assignments, exams, and project due dates.

Use the Archive feature. One of the great features of Gmail is that it allows you to archive emails to get them out of your inbox, then you can use the search feature to find them if you need them again.

Highlight mail with labels. Use labels to mark your messages. You can find them easily while in your inbox and do a search for all the messages with that label after you archive them.

Never forget to attach a file. By signing up for the Labs, you can select to have the Forgotten Attachment Detector. This feature notices if you have typed something about an attachment in the body, but are sending without actually attaching anything–a great tool to save time and embarrassment.

Use keyboard shortcuts. Go to Settings and enable keyboard shortcuts so you can perform common tasks at the touch of just one or two keys.

Add multiple attachments. Use the Control (or Cmd on Macs) and Shift keys to select more than one file to attach to your email at one time.

Use the https option. Google recommends using this option if you use your Gmail in public places like a dorm or coffee shop to add an extra bit of protection to your Internet activities.

Incorporate Google Calendar and Docs on your Gmail page. Have access to recent documents used in Google Docs and get an agenda of upcoming activities you have on Google Calendar with small boxes added to your Gmail page. Go to Labs to select this option.

Add a “Waiting for Response” label. If you have emails in your inbox that you are holding until someone gets back to you, creating this label keeps you from forgetting to follow up on it later.

Use Canned Responses. If you find yourself writing the same type of email over and over, use the Canned Responses feature in the Labs to create a template that you you can use without having to type out the entire email every time.

Consolidate email accounts. If you have a Gmail account, an account through school, and any other account you are juggling separately, combine them all into Gmail to cut down on time spent checking all those accounts.

Use AIM in Gmail. If you use AIM to IM friends or partners on projects, add it to the chat feature already in Gmail to have access to both.

Google Calendar

Save yourself some time by keeping track of appointments, assignments, and more with Google Calendar.

Sync up with others using iCal or Sunbird. Google lets you sync your calendar with others using Apple iCal or Mozilla Sunbird.

Customize reminders. Set reminders in your Google Calendar so that you never forget an appointment again. Choose from email, pop-up, or SMS reminders and even set when the reminder comes.

Learn some basic keyboard shortcuts. Change from daily to weekly to monthly view, compose a new event, and more with these simple shortcuts.

Use Quick Add. Click on Quick Add and type the day and time and what you are doing to have the calendar create the event with the correct time and date.

Use multiple calendars. Create separate calendars for school work, personal information, important due dates, and more to stay ultra-organized.

Get a text message with your daily agenda. Keep up with all that you need to do for the day without ever having to log on to your Google Calendar.

Set weekly repeats for any day. The drop-down menu only offers M/W/F or T/Th options for repeating events. Go to “Every Week” and customize which days you want the event to repeat.

Get upcoming events while away from the computer. Check out #8 in this list to learn how to access your upcoming events via your phone.

Add events from Gmail. If you receive an email with event time and date information, you can easily add this event to your calendar by clicking “Add to calendar.”

Invite others. If you have events on your calendar that you want to invite others to join, just add their email address under Add Guests within the event.

Google Mobile

Whether riding the bus or walking to class, use Google Mobile to stay productive while away from your computer.

Sync your calendar. Never be far from your Google Calendar when you sync it to your phone.

Check your email. Keep your email right at your fingertips with Gmail for mobile.

Access your blog subscriptions. Keep up with your blogs and news feeds that you subscribe to through Reader right on your phone.

Use Google Voice to consolidate phone numbers. If you have a phone in your dorm or apartment, a cell phone, and any other phone numbers, consolidate them into one number with Google Voice.

Easily find friends. Find out where your friends are and even get a map with directions for how to get there with Google Latitudes.

Find out information easily while on the go. Whether you are looking for a great place to eat dinner, wondering what the weather is like, or want to know what the Spanish word for “bathroom” is, just text your information to Google (466453–spells Google on your phone) to get the answer texted back right away.

Access iGoogle. Get your iGoogle page formatted just for the smaller screen size of your phone.

Read your Google Docs. Have access to all your Google Docs items right on your phone.

Keep a to-do list on your phone. Use Google Tasks for mobile so you can access your to-do list any time–and check off what you’ve finished, too.

Never get lost again. Google Maps is an interactive program for most smart phones that offers tons of features so you will never have to be lost again.

Do a quick search anywhere. Find information with a Google search from your phone to impress your professors and your friends.

Access Google Books. Android and iPhone users can access Google Books on their phones.

Post to your blog. Use your mobile to post to your Blogger blog.

Google Chrome Tips and Extensions

If you are using the Google Chrome browser, then you will love these time-saving tips and extensions.

Use a “Pin Tab”. If you have multiple tabs open, use a “Pin Tab” to make the tabs the size of the little icon on the left side.

Don’t overlook Paste and Search and Paste and Go. These two features are available when you right-click to add a word or URL to Chrome and will save you an extra step.

Reopen a closed tab. Oops! If you didn’t mean to close that tab, just press Ctrl+Shift+T to reopen it.

Use the Chrome shortcuts. Open a new tab, see your history, maximize your window, and much more with these shortcuts.

Take advantage of the address bar. With Google Chrome, you can use the address bar to perform a Google search, quickly access pages you’ve already visited, and get recommendations for places to go.

Go incognito. If you don’t want to leave traces of where you were browsing, use incognito mode instead of having to go back and delete your history and cookies.

Use the bookmarks manager. Stay organized, rearrange bookmarks, search for bookmarks, add folders, and much more with the bookmark manager.

ChromePass. This tool will give you a list of all the password information stored in Google Chrome.

Save as PDF. Save any page as a PDF with this bookmarklet.

ChromeMailer. If you’ve lost valuable time when having to manually enter email information from a website because Google Chrome doesn’t support the mailto: function, then you will love this extension.

Google Chrome Backup. Back up your personal data, bookmarks, and more with this simple tool.

Google Books

Learn how Google Books can save you time and trips to the library with these tricks.

Search full text. Google Books offers full text for over 10,000 books, so look here the next time you are researching something at the last minute.

Use “About this book”. At the top left of the page of a book, clicking this link will give you helpful information such as the table of contents, related books, and a map of places mentioned in the book.

Create a personalized library. Click on “Add to my shared library” to start your own personalized library where you can label books to keep them organized for each class or project.

Find books in your college library. Each book in Google Books has a link to find the book in a library. It can tell you exactly where to look at your own school.

Use the Advanced Book Search. If you can’t find the book you are looking for, try the advanced search, which provides you with many more detailed options.

Access text books. Many text books are available on Google Books, so see if you can save a trip to the bookstore next semester.

Search for magazine content. Select Magazines in the Advanced Book Search to locate information from magazines.

Read the blog. Google Books is constantly evolving, so stay on top of all the latest news with the Inside Google Books blog.

Find books to supplement your assigned texts. Search by subject to see what books you may be able to read to get the extra leg up in your classes.

Handy Google Services and Apps

These other Google products will help you save time by offering you everything from alerts to online collaboration to help working with data sets.

Google Alerts. Sign up to get email notifications any time a topic you designate shows up in Google search results. This is a great way to stay current with a project or news story.

Google Desktop. Keep a clock, weather, news stories, Google search box, and more all within easy reach when you use Google Desktop.

Google SketchUp. If you need to draw 3D figures for class, use Google SketchUp to do so easily and free of charge.

Google Talk. This versatile app is more than just for IMs. You can switch to voice, do a video chat, and send texts, too.

Google Images. Google has an incredible image search feature that will provide you with tons of high-quality images you can use in presentations.

Google Translate. Don’t spend time looking up stuff in books, use Google Translate to get foreign words translated right away.

Google Wave. This brand new Google product shows great promise for anyone collaborating, but especially for those in school. Communicate, create documents, and more–all in real-time.

Google Finance. Business students can keep track of markets, news, portfolios, and more in one place.

Google Toolbar. Have easy access to Gmail, Google search, bookmarks, and more with this toolbar available for Internet Explorer and Firefox.

Picasa. Manage your photos and even incorporate them into your blogs and emails with Google’s streamlines photo manager.

Google Squared. Find facts and organize them with this search feature from Google Labs.

Google Fusion Tables. If you are working with data sets, then you will love this program that will allow you to upload data, create visual representations, and take part in discussions about the data.

Blogger. Create a blog as a part of a project or just to stay in touch with friends and family in an easy way.

Source: http://www.eternalcode.com/100-google-tricks-that-will-save-you-time-in-school

Posted by Ralph Paglia on November 05, 2011 at 04:12 PM in Automotive Suppliers, Business News, Internet Sales Manager, Social Marketing Tools, Web/Tech | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: Google Apps

November 03, 2011

Denise Anderson of MADA speaks about Internet Battle Plan VI - Automotive Digital Marketing Professional Community

Denise Anderson of MADA speaks about Internet Battle Plan VI - Automotive Digital Marketing Professional Community.

Denise Anderson has invited Ralph Paglia to speak at the Minnesota Auto Dealer Association (MADA) meeting in Minneapolis on December 3, 2011 based on what she saw Paglia present in Las Vegas at Jim Ziegler's Internet Battle Plan Dealer Workshop series. Use the link shown to view Denise's commentary video...

Posted by Ralph Paglia on November 03, 2011 at 06:45 AM | Permalink | Comments (0) | TrackBack (0)

October 31, 2011

Facebook Aids Limited-Release Film’s Cinderella Story

Facebook Aids Limited-Release Film’s Cinderella Story

Posted by David Cohen

Sony Pictures and Tier10 Marketing drove The Mighty Macs to become the top-grossing limited-release film last weekend, with a little help from Facebook and Rudy Ruettiger.

The Mighty Macs is based on the true story of the 1971 to 1972 Immaculata College women’s basketball team, which barely made the first-ever championship tournament in their sport, and went on to win that trophy, as well as the next two, followed by appearances in the three championship games after that, marking six title-game berths in a row.

Lacking the budget to mount a big television campaign, Tier10 Marketing targeted Facebook users who listed similar underdog-makes-good sports movies, such as Rudy and Hoosiers, among their favorites.

Tier10 Marketing owner Sean Wolfington added, “The Mighty Macs began as a limited release in less than 1,000 theaters, so we targeted Facebook users who live within driving distance of the theaters that are showing our film.”

Rudy, mentioned above, tells the story of Ruettiger, who beat the odds to become a walk-on player on the Notre Dame football team.

Ruettiger loved The Mighty Macs, calling it “the Rudy of this generation,” and volunteered to promote the film via a short video clip in which he was interviewed and said, “If you liked Hoosiers and Rudy, you will love The Mighty Macs.”

Facebook users who listed Rudy among their favorite films then received the video featuring Ruettiger and were encouraged to share it with their friends.

Wolfington added:

If you know what a Facebook user’s favorite films have been in the past, you can predict what their favorite films will be in the future. Most films are marketed through giant TV campaigns. Because this movie didn’t have the budget, we created a “Targeted TV” campaign that reached consumers who have the highest statistical probability of showing up at the theater for this type of inspirational sports film with a message they cannot deny.

We call the second half of the campaign “Social TV” because users who like the Ruettiger video can share it with all of their friends, and then the whole process repeats itself indefinitely. When Targeted TV becomes “Viral TV” with the click of a button, it is a very effective way to attract customers who have the highest statistical probability of going to see The Mighty Macs. Traditional TV can’t target to that level of detail today, and consumers can’t like and share commercials the way they can with videos online. This is the future of marketing. It’s amazing.

Readers: Would a video promoting a movie shared by a friend prompt you to consider seeing that film?

Rudy Ruetigger on “The Mighty Macs” from Tier10 Marketing on Vimeo.

Source: http://www.allfacebook.com

Ralph Paglia

http://www.facebook.com/p.php?i=1038131684&k=AQCRH5naAeLBA60OdllZAW4CCJ2rEsD2RLed023ekzsIzKVE9w4xNKNP0G6c6m9v40JApmjzKsXufrpf&r&oid=247198561995278

Posted by Ralph Paglia on October 31, 2011 at 09:48 AM | Permalink | Comments (0) | TrackBack (0)

October 27, 2011

Affordable iPad/iPhone/Android App for your clients

Hello
We can build a White label app that you can brand for only $299
Your clients are asking for apps. Why outsource it? Even hiring offshore programmers will cost you many thousands of dollars.Build iPhone apps with Snappii, keep the client happy and keep the profit!
Mobile apps are even better than websites
Visit our Snappii website and register today

Posted by Ralph Paglia on October 27, 2011 at 11:44 PM | Permalink | Comments (0) | TrackBack (0)

October 26, 2011

October 22, 2011

The Hidden Danger of Text Message Marketing - Automotive Digital Marketing Professional Community

The Hidden Danger of Text Message Marketing - Automotive Digital Marketing Professional Community.

Jim Radogna Article; This is an important message for dealers. I have been aware of issue around texting customers without written permission for quite some time, but am always amazed at how few dealers know about these federal regulations and what the liabilities are.

Posted by Ralph Paglia on October 22, 2011 at 02:44 PM | Permalink | Comments (0) | TrackBack (0)

October 21, 2011

Chevrolet Sets All-Time Sales Record for Quarterly Deliveries - Automotive Digital Marketing Professional Community

Chevrolet Sets All-Time Sales Record for Quarterly Deliveries - Automotive Digital Marketing Professional Community.

Chevrolet’s third-quarter sales were up 13.8 percent over the same period a year ago, more than tripling the 3.9 percent gain for the industry. Chevrolet also tripled the industry growth rate for the first nine months of the year: Chevrolet sales were up 14.4 percent compared to a 4.5 percent gain for the industry. Click on the link provided to read the full article and view the map chart included...

Posted by Ralph Paglia on October 21, 2011 at 06:50 AM | Permalink | Comments (0) | TrackBack (0)

October 20, 2011

Check out Group Cars

Facebook facebook
11 people like this
Check out Group Cars
Hi,

Group Cars is inviting you to join Facebook.

Once you join, you'll be able to connect with the Group Cars Page, along with people you care about and other things that interest you.

Thanks,
Group Cars

To sign up for Facebook, follow the link below:

Posted by Ralph Paglia on October 20, 2011 at 10:36 AM | Permalink | Comments (0) | TrackBack (0)

October 19, 2011

The Mighty Macs Film Premiere Events

The Mighty Macs

"If you loved Hoosiers and Rudy, you will love The Mighty Macs!"Rudy Ruettiger (The Real-Life Rudy)

Premiere Dates

New York, New YorkWhen: Wednesday, October 19th at 7:30 p.m.

Where: The Times Center242 West 41st Street, New York, NY 10036

Event Website: www.NYMightyMacs.com

Los Angeles, CaliforniaWhen: Thursday, October 20th at 7:30 p.m.

Where: Arclight Cinemas6360 W Sunset Blv, Los Angeles, CA 90028

Event Website: www.LAMightyMacs.com

Miami, FloridaWhen: Friday, October 21st, 6:00 p.m.

Where: Regal South Beach Stadium 181120 Lincoln Road, Miami Beach, FL

Event Website: www.MiamiMightyMacs.com

By Invitation Only

This is an invitation only event for the filmmakers,actors, invited guests and requires a RSVP.

After you RSVP, you will receive a detailed

agenda with the location of the event.

View the Rudy Video(the real life rudy from the film inspired by his life)

Rudy Ruettiger Video

About The Mighty Macs

The Mighty Macs is based on the incredible true story of the 1971-72 Immaculata College team that started in obscurity, but became the original Cinderella story in women's basketball when a national champion was crowned for the first time in women's basketball. This newly founded team of pioneers went from barely making that inaugural tournament to becoming the first dynasty in their game. And Cathy Rush, the woman that changed the game for the better, became immortalized when she was inducted into the Naismith Memorial Basketball Hall of Fame last year. The Mighty Macs stars Carla Gugino as Cathy Rush; David Boreanaz as her husband; NBA referee Ed Rush; Marley Shelton as Sister Sunday; and Academy Award and Tony Award winner Ellen Burstyn as Mother St. John. The Mighty Macs opens in theaters on October 21st when it's released in over 1,000 theaters through Sony Pictures.

"She dared to dream. They dared to believe."

View Trailer

View ESPN Documentary

Making The Mighty Macs

Share The Mighty Macs

Mission

The mission of the filmakers is to make movies that move people in a positive way. We have all seen films that have impacted us and changed the way we think and live. Films like Hoosiers, Rudy, Schindler's List and many others that have impacted us and even in some cases changed us for the better. It is our hope that when people leave the theater after seeing The Mighty Macs, they leave inspired and impacted in a positive way. If you would like to help us increase the reach and impact of this film, please click on the share button above and tell your friends and family about the opening on October 21st. Encourage them to tell everyone they know and even if they want to buy out the theater for their local sports team or high school. Thank you for your support.

Tim ChambersWriter, Director and Producer of The Mighty Macs

www.themightymacs.com

Posted by Ralph Paglia on October 19, 2011 at 03:10 PM | Permalink | Comments (0) | TrackBack (0)

Make the Most of The Mighty Macs!

The Mighty Macs In Theaters October 21

Stand Up and Cheer For Something You Can Believe In!Moviegoers vote with their ticket purchases. And in recent months, it's been looking like a landslide for family and faith-based films. From Soul Surfer to Dolphin Tale to Courageous, there is a wave of support for good, wholesome entertainment.

This Friday, October 21, we will add another movie to this powerful lineup: THE MIGHTY MACS—an inspiring, family-friendly Cinderella sports movie with a G-rating! Based on a true story, THE MIGHTY MACS will have you cheering for all the right reasons."THE MIGHTY MACS has been touching advance audiences deeply. The story of Coach Cathy Rush and her team entertains, inspires, and uplifts. It's a perfect film for the whole family."
Tim Chambers, writer/director of THE MIGHTY MACS

Get Ready to Back the Macs!How can you show your support for THE MIGHTY MACS? Here are five easy ways, beginning with seeing this film the weekend when it opens.Buy Your Tickets NowJust like you would for your favorite basketball team, be sure to get your Opening Weekend tickets in advance.
» Find A Theater Near You

Bring a GroupMovies are much more enjoyable with a group of friends. Gather your team, club, organization, or school and cheer on The Mighty Macs together!
» Group Sales Info

Back the Macs on Social MediaThere's no better way to spread the word than through Facebook and Twitter. Thanks for helping spread the good news about The Mighty Macs.
» Like on Facebook
» Follow On Twitter

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Dream BigShe dared to dream. They dared to believe. Check out this scene from THE MIGHTY MACS ... and we'll see you at the movies on October 21.
» Watch "Dreams are for everyone."

© 2011 Quaker Media. All Rights Reserved.

The Maximus Group
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Suite 201
Woodstock, Georgia 30188
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Posted by Ralph Paglia on October 19, 2011 at 02:36 PM | Permalink | Comments (0) | TrackBack (0)

October 18, 2011

Are you a social media marketing expert?

Hey there,

I'm reaching out to you because Thumbtack is getting a lot of job leads for social media marketing experts, and I'm looking for another social media marketing expert who is interested in taking on more clients.

After checking out your website I think you are a great fit for Thumbtack and I'd love to start sending you job leads. Please fill out a few details about your skills and rates, and I'll start forwarding you potential new clients.

If you have any questions about what Thumbtack can provide, please don't hesitate to ask.

Thanks,
Heather

Posted by Ralph Paglia on October 18, 2011 at 03:35 AM | Permalink | Comments (0) | TrackBack (0)

October 16, 2011

Jim Ziegler moderating #JDPAIRT panel session in Las Vegas

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President - Digital
Tier10 Marketing

http://www.chevycommunity.com/profiles/blog/list?promoted=1&xg_source=msg_feat_blogpost

Posted by Ralph Paglia on October 16, 2011 at 08:20 PM | Permalink | Comments (0) | TrackBack (0)

Car Buying; Social Media Sources Where Intent To Purchase Is Expressed #JDPAIRT

Posted by Ralph Paglia on October 16, 2011 at 08:19 PM | Permalink | Comments (0) | TrackBack (0)

Chevy Dealers use Mighty MACS Movie Premiere for Social Media Marketing Customer Retention

The blog post "Mighty MACS Movie; Chevy Dealers Use Premiere For Social Media Marketing and Customer Retention" was just featured on Chevy Community.

To see this fascinating blog post featured, visit:

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President - Digital
Tier10 Marketing

Dealers Use Hollywood Premiere to Improve Customer and Employee Satisfaction - Automotive Digital Marketing Professional Community.

Posted by Ralph Paglia on October 16, 2011 at 02:58 PM | Permalink | Comments (0) | TrackBack (0)

Dealers Use Hollywood Premiere to Improve Customer and Employee Satisfaction - Automotive Digital Marketing Professional Community

Tier10 Marketing is implementing a new film promotional strategy that will deliver an endorsement video from the real Rudy, inspiration behind the movieRudy, that uses Facebook users who have indicated that Rudy is their favorite movie and who live within driving distance to the theater to spread the word.

Posted by Ralph Paglia on October 16, 2011 at 11:04 AM | Permalink | Comments (0) | TrackBack (0)

October 15, 2011

Death of Demographics; J. D. Power Automotive Internet Roundtable

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Ralph Paglia
Vice President - Digital
Tier10 Marketing

Posted by Ralph Paglia on October 15, 2011 at 11:45 PM | Permalink | Comments (0) | TrackBack (0)

J. D. Power Automotive Internet Roundtable will be named Automotive Digital Marketing Roundtable in 2012

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Ralph Paglia
Vice President - Digital
Tier10 Marketing

Posted by Ralph Paglia on October 15, 2011 at 06:45 PM | Permalink | Comments (0) | TrackBack (0)

Automotive Digital Marketing Topic Graph by BuzzLogic at #JDPAIRT

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President - Digital
Tier10 Marketing

Posted by Ralph Paglia on October 15, 2011 at 06:23 PM | Permalink | Comments (0) | TrackBack (0)

Automotive Digital Marketing Topic Chart shown at #JDPAIRT

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President - Digital
Tier10 Marketing

Posted by Ralph Paglia on October 15, 2011 at 06:15 PM | Permalink | Comments (0) | TrackBack (0)

October 12, 2011

#JDPAIRT Research Data; What #SocialMedia Channels do Car Buyers Use Most?

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President - Digital
Tier10 Marketing

Posted by Ralph Paglia on October 12, 2011 at 05:10 PM | Permalink | Comments (0) | TrackBack (0)

#JDPAIRT Chart; Which Social Media Channels Do Car Buyers Use Most?

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President - Digital
Tier10 Marketing
505-301-6369
Ralph@Tier10Marketing.com

Posted by Ralph Paglia on October 12, 2011 at 04:33 PM | Permalink | Comments (0) | TrackBack (0)

Social Media Channels used by Automotive Consumers for Purchase Intent activities #JDPAIRT

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President - Digital
Tier10 Marketing

Posted by Ralph Paglia on October 12, 2011 at 03:02 PM | Permalink | Comments (0) | TrackBack (0)

October 11, 2011

AudienceScience for Online Display Advertising

AudienceScience Remains Top-Ranked in DoubleVerify’s Trust Index of the Most Compliant and Brand Safe Companies

NEW YORK–October 10, 2011– AudienceScience®, a global online advertising solution company, today announced that it has been named in DoubleVerify’s 1H 2011 Trust Index as one of the top ten most compliant online advertising companies for the third time in a row. AudienceScience was also highlighted in their findings in March 2011 and September 2010, and is one of only three companies that have been included on the Trust Index since its inception. The continual ranking further proves AudienceScience’s commitment to the highest standard of quality publishers available in its industry leading audience delivery solution, as the company continues to expand domestically and internationally.

By being ensconced in the DoubleVerify Trust Indexes, AudienceScience continues to be highlighted as a brand safe compliant company which is an increasingly important consideration for marketers when placing their media buys. This most recent Trust Index examined the industry's overall progress against non-compliance, analyzing how non-compliance on specific campaigns changed over time. DoubleVerify saw that advertisers who monitored, remediated and blocked non-compliant impressions witnessed a 53 percent decrease in inappropriate content.

“Our clients must be confident that the best technologies and data available are being employed to their benefit and that there is an absolute dedication to brand protection and compliance,” said Jeff Pullen, CEO, AudienceScience. “As we continue to evolve our solutions in response to the changing needs of marketers, every point of differentiation, such as this distinguishing honor of being included in DoubleVerify’s Trust Index, moves us forward.”

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President - Digital
Tier10 Marketing
505-301-6369
Ralph@Tier10Marketing.com

Posted by Ralph Paglia on October 11, 2011 at 03:11 PM | Permalink | Comments (0) | TrackBack (0)

October 05, 2011

Cliff Banks on a Yacht cruising Lake Las Vegas prior to #DD11

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President - Digital
Tier10 Marketing
505-301-6369
Ralph@Tier10Marketing.com

Posted by Ralph Paglia on October 05, 2011 at 01:29 PM | Permalink | Comments (0) | TrackBack (0)

October 03, 2011

October 02, 2011

ADM Professional Community Blogging Contest Winner 11th Digital Dealer VIP Conference Package

Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

BREAKING NEWS: Announcing the ADM Professional Community Blogging Contest Winner for the 11th Digital Dealer VIP Conference Package:

Mr. Keith Shetterly from the DeMontrond Auto Group in Houston, TX!

Please join us in congratulating Keith
on winning this incredible prize package worth $2,660...
Keith will be
traveling non-stop from Houston to Las Vegas on Southwest Airlines,

checking into the ADM Professional Community Executive Suite at the
Mirage Casino and Resort,
then onward to the Mirage Conference center to
sign in and pick up his prepaid full access pass
awaiting his
registration at the 11th Digital Dealer Conference in Las Vegas.

Many thanks to the sponsors of this prize package:

Dealer Communications (Special thanks to Mr. Mike Roscoe)

Team Velocity Marketing
Tier10 Marketing

CallRevuDealerApp Vantage

ADM Professional Community Advertisers

Ralph Paglia
Editor-in-Chief
Automotive Digital Marketing
Professional Community
AutoDigitalMarketing@gmail.com

Visit Automotive Digital Marketing Professional Community at: http://www.automotivedigitalmarketing.com/?xg_source=msg_mes_network

http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:321985?xg_source=activity

Posted by Ralph Paglia on October 02, 2011 at 01:18 PM | Permalink | Comments (0) | TrackBack (0)

ADM Contest Winner for 11th Digital Dealer VIP Conference Package

Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Manager

BREAKING NEWS: Announcing the ADM Professional Community Blogging Contest Winner for the 11th Digital Dealer VIP Conference Package:
Mr. Keith Shetterly from the DeMontrond Auto Group in Houston, TX!
Please join us in congratulating Keith on winning this incredible prize package worth $2,660... Keith will be traveling non-stop from Houston to Las Vegas on Southwest Airlines, checking into the ADM Professional Community Executive Suite at the Mirage Casino and Resort, then onward to the Mirage Conference center to sign in and pick up his prepaid full access pass awaiting his registration at the 11th Digital Dealer Conference in Las Vegas.
Many thanks to the sponsors of this prize package:

Dealer Communications (Special thanks to Mr. Mike Roscoe)
Team Velocity Marketing

Tier10 Marketing

CallRevu
DealerApp Vantage
ADM Professional Community Advertisers

Ralph Paglia
Editor-in-Chief
Automotive Digital Marketing
Professional Community
AutoDigitalMarketing@gmail.com
cell: 01.505.301.6369

Visit Automotive Digital Marketing Professional Community at: http://www.automotivedigitalmarketing.com/?xg_source=msg_mes_network

Posted by Ralph Paglia on October 02, 2011 at 11:44 AM | Permalink | Comments (0) | TrackBack (0)

October 01, 2011

PostRank Analytics Engagement Report - Automotive Digital Marketing

Daily engagement report for September 30, 2011

automotivedigitalmarketing.com

Points

1909

37%

Higher than expected

Events

211

26%

Higher than expected

Social Activity

104

Twitter Mentions

9%

Lower than expected

70

Postrank Mentions

126%

Higher than expected

37

Trackback Mentions

68%

Higher than expected

Activity Stream Your top events for September 30, 2011

Engagement
Activity

13.0

Anonymous

left a Trackback

"[...] Digital Dealer VIP Dinner Reception [...]"

from

September 30 @ 04:55PM

13.0

Anonymous

left a Trackback

"[...] Yelp Best Practices for Car Dealers [...]"

from

http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:321918?xg_source=activity

September 30 @ 05:56PM

13.0

Anonymous

left a Trackback

"[...] Digital Dealer VIP Dinner Reception [...]"

from

http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:321806?xg_source=activity

September 30 @ 05:56PM

13.0

Anonymous

left a Trackback

"[...] Digital Dealer VIP Dinner Reception [...]"

from

http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:321807?xg_source=activity

September 30 @ 05:56PM

13.0

Anonymous

left a Trackback

"[...] Yelp Best Practices for Car Dealers [...]"

from

http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:321997?xg_source=activity

September 30 @ 07:02PM

13.0

Anonymous

left a Trackback

"[...] Digital Dealer VIP Dinner Reception [...]"

from

http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:321983?xg_source=activity

September 30 @ 04:55PM

13.0

Anonymous

left a Trackback

"[...] Yelp Best Practices for Car Dealers [...]"

from

http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:321740?xg_source=activity

September 30 @ 04:55PM

13.0

Anonymous

left a Trackback

"[...] Yelp Best Practices for Car Dealers [...]"

from

http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:321978?xg_source=activity

September 30 @ 04:55PM

13.0

Anonymous

left a Trackback

"[...] From the Trenches - The Unfortunate Truth About Dealer Reviews [...]"

from

http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:321839?xg_source=activity

September 30 @ 11:13PM

13.0

Anonymous

left a Trackback

"[...] video [...]"

from

http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:321923?xg_source=activity

September 30 @ 11:13PM

Ralph Paglia

Posted by Ralph Paglia on October 01, 2011 at 10:11 PM | Permalink | Comments (0) | TrackBack (0)

Do you know any areas where this sign would be appropriate?

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President - Digital
Tier10 Marketing
505-301-6369
Ralph@Tier10Marketing.com

http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:320157?xg_source=activity

Posted by Ralph Paglia on October 01, 2011 at 02:59 PM | Permalink | Comments (0) | TrackBack (0)

September 27, 2011

PostRank Analytics Daily Engagement Report - Automotive Digital Marketing

Login to your PostRank Analytics Account

Daily engagement report for September 25, 2011

automotivedigitalmarketing.com

Points

1746

74%

Higher than expected

Events

207

67%

Higher than expected

Social Activity

143

Twitter Mentions

54%

Higher than expected

35

Trackback Mentions

150%

Higher than expected

29

Postrank Mentions

71%

Higher than expected

Activity Stream Your top events for September 25, 2011

Engagement
Activity

13.0

Anonymous

left a Trackback

"[...] Honestly, to Tell You the Truth, the Honest Truth is that We Aren't Here to Rip You Off! [...]"

from

September 25 @ 04:27PM

13.0

Anonymous

left a Trackback

"[...] Corporate Culture versus Business Plan [...]"

from

http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:320163?xg_source=activity

September 25 @ 08:10PM

13.0

Anonymous

left a Trackback

"[...] Honestly, to Tell You the Truth, the Honest Truth is that We Aren't Here to Rip You Off! [...]"

from

http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:320162?xg_source=activity

September 25 @ 06:34PM

13.0

Anonymous

left a Trackback

"[...] For Best Phone Performance, Train the Caller Too! [...]"

from

http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:320495?xg_source=activity

September 25 @ 03:25PM

13.0

Anonymous

left a Trackback

"[...] For Best Phone Performance, Train the Caller Too! [...]"

from

http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:320452?xg_source=activity

September 25 @ 03:25PM

13.0

Anonymous

left a Trackback

"[...] See More [...]"

from

http://www.automotivedigitalmarketing.com/xn/detail/1970539:BlogPost:320146?xg_source=activity

September 25 @ 03:25PM

13.0

Anonymous

left a Trackback

"[...] Corporate Culture versus Business Plan [...]"

from

http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:320462?xg_source=activity

September 25 @ 06:34PM

13.0

Anonymous

left a Trackback

"[...] Honestly, to Tell You the Truth, the Honest Truth is that We Aren't Here to Rip You Off! [...]"

from

http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:320464?xg_source=activity

September 25 @ 06:34PM

13.0

Anonymous

left a Trackback

"[...] 1 in 4 Sales Calls going unanswered? [...]"

from

http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:320155?xg_source=activity

September 25 @ 04:27PM

13.0

Anonymous

left a Trackback

"[...] Corporate Culture versus Business Plan [...]"

from

http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:320460?xg_source=activity

September 25 @ 04:27PM

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Ralph Paglia