Ralph Paglia

President - Automotive Media Partners, LLC

Ralph Paglia
President
Automotive Media Partners, LLC

Ralph Paglia is responsible for establishing business partnerships and alliances with Automotive OEM's, enterprise class National Accounts and eBusiness organizations in the automotive vertical. Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics.

Ralph has over 20 years of leadership in information technology enabled automotive strategy and tactical implementation. He is a recognized expert at development requirements, CRM and Digital Marketing value propositions along with requisite performance measurements.

Experienced in using market research to improve results from people, business processes and the technology used to execute.

OEM and Retail Automotive organizational development guru. Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices.

- 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel.

- 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.

- 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.

- 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers.

- 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers.

- 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships.

- 2005 to 2007 Phoenix: Ralph develops, builds and leads a team that markets and sells more new and used cars using digital marketing strategies and tactics than ever before accomplished by a single point franchised dealership.

- 2007; March, Hoffman Estates, IL: Ralph accepts position with ADP Dealer Services. As Director - Digital Marketing, Ralph is responsible for a variety of business development and strategic development for the newly formed ADP Digital Marketing Solutions division. His first strategically significant program resulted in the creation of a full suite of web and search engine based dealer advertising products and services offered collectively as ADP Digital Advertising Solutions.

- 2007; December, Detroit, MI: Ralph secures 50% of the Regional Digital Marketing Consulting work from Ford Motor Company, taking half the consulting business away from his former employer, Reynolds Consulting Services.

- 2007; December, Coventry RI: Ralph develops social media based, automotive professional targeted online community concept, builds a new social network type website and on January 3, 2008 launches the "Automotive Digital Marketing Professional Community" (ADM) at www.AutomotiveDigitalMarketing.com. Ralph invites 1,200 auto industry professionals from his personal address book and by the end of January 2008 the ADM Community has over 300 active members... Within 6 months, ADM has over 1,000 active members... At 12 months, ADM goes over 2,000 car dealers, managers, suppliers and OEM professional members. At the end of 2009, the ADM Community becomes the most popular automotive professional social network in America with well over 3,000 active members.

- 2008; January, Dearborn, MI: Ralph secures landmark agreement and purchase order from Ford Motor Company to develop and administer the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers. Ford and ADP collaborate to achieve an objective of migrating 50% of Ford dealerships from conventional local marketing and advertising to more cost effective digital marketing and advertising campaigns that sell more Fords per dealer dollar invested.

- 2008; June, Dearborn, MI: As Ford Motor Company dealer communications officially announces the Ford Lincoln Mercury Digital Advertising Program for Dealer, Ralph secures "skunk works" development funding for a Ford dealer based Social Media Marketing and Reputation Management program... Within the next 60 days the in-dealership implementation package is presented to a Ford "20 Group" and 5 dealers enroll for the 50% Ford subsidized implementation package.

- 2008; November, Dearborn, MI: Initial 5 Ford dealers complete "skunk works" implementation of Social Media Marketing and Reputation Management strategy and tactical execution system... Several months later, The Ogilvy Agency surveys all US based Ford dealerships and selects the ADP Social Marketing and Reputation Management prototype dealers set up by Ralph as amongst the most successful dealer implementations of social media marketing and Internet Reputation Management systems and operating practices in America.

- 2008; December, Dearborn, MI: Ralph presents Ford purchasing with FLMDA performance differential between 8 Ford regions with Reynolds DMC services and the 8 Ford regions with ADP DMC services. Based on superior performance of ADP consultants, Ralph secures 100% of 2009 DMC professional services contract for ADP, removing Reynolds from supplier participation in the Ford DMC and FLMDA Programs.

- 2009; October, Dearborn, MI: Ralph prepares documentation, meets with Ford executives and leads team effort at developing 2010 Ford Digital Marketing Consulting (DMC) and expansion of FLMDA Program administered by ADP Dealer Services. The ADP supplied team of Ford Regional DMC's expands from 16 to 23 Ford dedicated ADP Digital Marketing Consultants, and the program is expanded to incorporate Social Marketing and Reputation Management implementation and servicesfor Ford dealerships.