Social Media Confuses Businesses... Why?

[Sent from Ralph Paglia's iPhone]

Begin forwarded message:

From: Social Media Today <info@socialmediatoday.com>

Date: November 5, 2009 4:27:19 PM CST

To: "Paglia, Ralph" <Ralph_Paglia@adp.com>

Subject: Social Media Confuses Businesses... Why?



Top stories from Social Media Today
November 5, 2009
Which of the week's top posts did you miss?

How to Integrate Social Media Into Your Marketing
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How to Integrate Social Media Into Your Marketing >>
By Jason Baer - Social media and conversation marketing transform brands like no other communication methodology previously, because it changes the fundamental nature of the brand/customer relationship. But, social media and conversation marketing are inefficient vehicles. It's difficult to achieve economies of scale when you're developing relationships with customers on an individualized or small group basis.

READ NOW »
Social Media Salary Report: Ladies, It's Not Pretty >>
By Maggie McGary - The gap between the average male and female salaries widened, with male respondents averaging $86,644 (up from $85,423 in ’08) and females averaging $75,624 (down from $77,319 in ’08)

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Social Media Confuses Businesses... Why? >>
By Harry Hoover - First of all, small businesses may not clearly understand how social media can help them. Nor, do they know how to measure the impact of social networks. For instance, friending a brand may not always result in immediate sales. So, the small business reporting that social media doesn’t work is probably not giving the program sufficient time to develop.

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When PR and Interactive Marketing Collide: Listen to the Webcast Recording >>
By Evan Cook from Social Media Today - In an attempt to answer these questions and more, and to provide a guide for navigating the changes occurring in PR and Marketing, Social Media Today partnered with the Social Media Group once again to present an interactive webcast on the subject. A recording of yesterday's discussion is now available now!

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Social Media Success In 1 Step: Education >>
By Nick ONeill - A new report published by eMarketer today suggests that one of the best ways brands can capture the attention of internet users is by “providing relevant news and analysis” as well as providing “new ideas and thinking”. In other words, brands need to educate the user. By providing educational content, the theory is that internet users will reciprocate by providing support to the brands that educate them.

READ NOW »

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This message was sent from Social Media Today to ralph_paglia@adp.com. It was sent from Social Media Today, LLC, 515 Valley Street, Suite 100, Maplewood, NJ 07040. You can modify/update your subscription below.




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