Automotive Marketing for Car Dealers

www.DigitalDealerConference.com

Posted at 11:43 PM | Permalink | Comments (0) | TrackBack (0)

Digital Dealer Conference: Last Chance for Early Bird Registration Rates! Don’t Get Left Out. Register Now!

Attention general managers and dealer principals: Many dealerships are bringing multiple management personnel with responsibility throughout the store. They tell us that there’s so much content offered, they can no longer rely on 1 or 2 people to absorb it all. Here’s a sample from more than 70 sessions planned:

The Evolution of Business Development: The Hybrid BDC
Enhance your “playbook” to clearly outline your team’s improved process, preparing everyone with today’s most effective tools and techniques
Success favors the prepared mind! A hybrid BDC can increase net profit with business development representatives and Internet sales specialists as a hybrid car does with gas and electricity. Different forms of power for maximum efficiency! Tools such as live chat, digital cameras and mobile devices can be used to exceed a 25% increase in web site lead conversion and social networking growth. Proven techniques and skill sets will double your conversations (avoid getting an excuse when getting through), appointments and call backs by leaving unique messages. How to move beyond the “low hanging fruit” and ensure that every customer receives accountable and effective follow-up.

Glynn Rodean is president and CEO of New Vision Sales Inc. Rodean teaches a methodology of sales, management and business development from years of experience that produced record setting volume and profit. As a sales professional, Glynn exceeded 50 cars a month, installed his first BDC in 1998 and achieved over a million dollars in monthly variable gross. Glynn speaks at seminars, workshops and consults with dealers across North America. The NVS Call Center is an extension of Glynn’s experience. He has trained thousands of people, written numerous articles, customizes sales playbooks and is the author of “Own the Phone!”

Do It Yourself Strategies
Proven techniques for building the right team, as well as tips and strategies that will help turn your photo taking, Facebook and lead generating activities into sales.
This session will speak to the importance hiring the right people who can execute on your internet strategy. The self-selection process will help you maximize performance based on areas of responsibility, capability, performance and accountability.

Additionally, we’ll discuss how to:

Create your own picture taking process
Track sales by lead provider in your DMS
Take your pay-per-click in-house
Leverage social media across the group
Address the unique nuances of having different people responsible for selling versus pricing used car inventory

Examples during the presentation will come from the store and corporate level.

Jim Flint is the corporate director of Interactive Sales and Marketing for the John Eagle Dealerships, a multi-line, multi-state group of dealerships. His focus is on crafting innovative interactive marketing plans that grow leads and increase conversion ratios, sales and profitability.

With more than 13 years of experience in automotive sales and marketing, Flint knows what it takes to drive retail sales in tough business climates. He’s been responsible for the development of integrated business plans for Toyota, Nissan and Mazda. His combination of sales operations, financial analysis and marketing has given him broad experience in developing solutions that drive real-time, bottom-line results.

The 9th Digital Dealer Conference & Exposition, October 12 – 14 at the Mirage in Las Vegas: New Ideas, New Revenues, New Efficiencies, Greater Profits

www.DigitalDealerConference.com

Who Should Attend?

General managers
Dealer principals
Internet sales managers
E-commerce directors
BDC managers
CRM managers
Pre-owned managers
F&I managers
Fixed operations managers

A full schedule of sessions:

Over 70 workshops to choose from
Learn from the top practitioners, trainers, consultants and thought leaders in the industry
7 concurrent sessions
Savvy dealerships bring as many as 7 people so they can cover ALL the sessions

Unparalleled peer networking and idea sharing;

Formalized peer networking roundtables segmented by dealership size at the start and end of the conference
Networking and problem solving with dealership managers from across the US during food and social functions
Learn from fellow practitioners who have already solved the problems you're dealing with

Exposition with vendors that successful Internet dealers need to know:

An exhibit hall bigger than a football field
More than 70 companies exhibiting and demonstrating the latest and greatest technologies and solutions
Nowhere else you can learn so much in such a short period of time

Sign up now! Early bird pricing ends September 3!
Go to www.DigitalDealerConference.com to learn more.

Click on the Registration tab to register.
See you there!

Dealer Communications, 330 Franklin Rd. Suite 135A, Box 386, Brentwood, TN 37027

Ralph Paglia
Director - Digital Marketing Solutions
ADP Dealer Services
cell: 505-301-6369
[email protected]

www.ADPdealerservices.com

www.DigitalDealerConference.com

Posted at 11:43 PM | Permalink | Comments (0) | TrackBack (0)

Digital Dealer Conference: Last Chance for Early Bird Registration Rates! Don’t Get Left Out. Register Now!

Attention general managers and dealer principals: Many dealerships are bringing multiple management personnel with responsibility throughout the store. They tell us that there’s so much content offered, they can no longer rely on 1 or 2 people to absorb it all. Here’s a sample from more than 70 sessions planned:

The Evolution of Business Development: The Hybrid BDC
Enhance your “playbook” to clearly outline your team’s improved process, preparing everyone with today’s most effective tools and techniques
Success favors the prepared mind! A hybrid BDC can increase net profit with business development representatives and Internet sales specialists as a hybrid car does with gas and electricity. Different forms of power for maximum efficiency! Tools such as live chat, digital cameras and mobile devices can be used to exceed a 25% increase in web site lead conversion and social networking growth. Proven techniques and skill sets will double your conversations (avoid getting an excuse when getting through), appointments and call backs by leaving unique messages. How to move beyond the “low hanging fruit” and ensure that every customer receives accountable and effective follow-up.

Glynn Rodean is president and CEO of New Vision Sales Inc. Rodean teaches a methodology of sales, management and business development from years of experience that produced record setting volume and profit. As a sales professional, Glynn exceeded 50 cars a month, installed his first BDC in 1998 and achieved over a million dollars in monthly variable gross. Glynn speaks at seminars, workshops and consults with dealers across North America. The NVS Call Center is an extension of Glynn’s experience. He has trained thousands of people, written numerous articles, customizes sales playbooks and is the author of “Own the Phone!”

Do It Yourself Strategies
Proven techniques for building the right team, as well as tips and strategies that will help turn your photo taking, Facebook and lead generating activities into sales.
This session will speak to the importance hiring the right people who can execute on your internet strategy. The self-selection process will help you maximize performance based on areas of responsibility, capability, performance and accountability.

Additionally, we’ll discuss how to:

Create your own picture taking process
Track sales by lead provider in your DMS
Take your pay-per-click in-house
Leverage social media across the group
Address the unique nuances of having different people responsible for selling versus pricing used car inventory

Examples during the presentation will come from the store and corporate level.

Jim Flint is the corporate director of Interactive Sales and Marketing for the John Eagle Dealerships, a multi-line, multi-state group of dealerships. His focus is on crafting innovative interactive marketing plans that grow leads and increase conversion ratios, sales and profitability.

With more than 13 years of experience in automotive sales and marketing, Flint knows what it takes to drive retail sales in tough business climates. He’s been responsible for the development of integrated business plans for Toyota, Nissan and Mazda. His combination of sales operations, financial analysis and marketing has given him broad experience in developing solutions that drive real-time, bottom-line results.

The 9th Digital Dealer Conference & Exposition, October 12 – 14 at the Mirage in Las Vegas: New Ideas, New Revenues, New Efficiencies, Greater Profits

www.DigitalDealerConference.com

Who Should Attend?

General managers
Dealer principals
Internet sales managers
E-commerce directors
BDC managers
CRM managers
Pre-owned managers
F&I managers
Fixed operations managers

A full schedule of sessions:

Over 70 workshops to choose from
Learn from the top practitioners, trainers, consultants and thought leaders in the industry
7 concurrent sessions
Savvy dealerships bring as many as 7 people so they can cover ALL the sessions

Unparalleled peer networking and idea sharing;

Formalized peer networking roundtables segmented by dealership size at the start and end of the conference
Networking and problem solving with dealership managers from across the US during food and social functions
Learn from fellow practitioners who have already solved the problems you're dealing with

Exposition with vendors that successful Internet dealers need to know:

An exhibit hall bigger than a football field
More than 70 companies exhibiting and demonstrating the latest and greatest technologies and solutions
Nowhere else you can learn so much in such a short period of time

Sign up now! Early bird pricing ends September 3!
Go to www.DigitalDealerConference.com to learn more.

Click on the Registration tab to register.
See you there!

Dealer Communications, 330 Franklin Rd. Suite 135A, Box 386, Brentwood, TN 37027

Ralph Paglia
Director - Digital Marketing Solutions
ADP Dealer Services
cell: 505-301-6369
[email protected]

www.ADPdealerservices.com

Posted at 11:43 PM | Permalink | Comments (0) | TrackBack (0)

Seven Powerful New Features for ADP Social Media Dealer Communities

7 New Features to Try on Your ADP SOCIAL MEDIA DEALER COMMUNITY BUILT ON THE Ning Network PLATFORM

Nick Barr
Product Manager

1. Leaderboards

Leaderboards are an excellent way to run a contest or add an element of friendly competition. Since releasing this last week, we’ve added more: Text Boxes and RSS feeds for the Leaderboard page; a drag-and-drop interface; and the ability to exclude the Network Creator, Admins, and featured content from Leaderboards.

Check out the improvements.

Who’s #1? Install it and see.

1.

From Settings, choose Features Layout.

2.

Drag the Leaderboard module onto the Main Page layout — as you would any other module.

3.

Experiment with the settings to display exactly what you need.

Junaid Basir
Product Manager

2. Edit Member Content

Some Network Creators have asked us for the ability to edit member content — usually to make corrections or fix typos. Now, you can. Need to tweak a member-submitted Photo, Video, Event, Blog, or Forum discussion? It’s all in your control.

Read more about it.

Extend this power to others
This ability is already live for you as the Network Creator. Want to bestow this ability on others?

1.

Navigate to Content, choose Controls.

2.

Check the boxes under Edit Content Permissions to give your Administrators or Moderators the power to edit content.

Evan Goldin
Product Manager

3. Your Terms of Service
It’s your Ning Network, so why not have your own Terms of Service? If you want to clarify what's acceptable on your network, consider adding your own Terms of Service.

How to make it yours.

Customizing it is easy

1.

In Settings, click on Terms of Service and head straight for the large text box.

2.

Anything you add will be displayed on your network’s Terms of Service page.

Junaid Basir
Product Manager

4. Language Filter

Need to filter out offensive content from your network? You now have the tool to do it. Available for Ning Pro subscribers, the Language Filter lets you decide what language is and isn’t allowed on your network. This is an opt-in feature, so you’ll need to turn it on.

Learn more about it.

How to get the words out

1.

Choose Content and then Controls.

2.

Check the box to Enable Language Filtering.

3.

Enter words you want to filter out. They’ll show up when posted on your network with one letter followed by asterisks (just like t***).

Junaid Basir
Product Manager

5. More RSS Feeds

Not every Network Creator uses RSS Feeds, but those who use RSS know just how powerful it can be to add content to your Ning Network. Good news: Our RSS feeds just got a lot more powerful. Now you can get feeds for more content, including Events and featured content.

Examine your new RSS options.

?
What is RSS?

If you’re not familiar with RSS, read up on it here. It’s an easy way for you to share the latest content from your Ning Network with other sites on the Internet.

Evan Goldin
Product Manager

6. Chat Moderators

If your Ning Network is all about chat, but you don’t have all day to moderate every conversation, get more people involved. We recently created a way for you to add a new role: Chat Moderator. This is one that’s been requested for some time, and we’re happy to be delivering it to you.

All the details about Chat Moderators.

How to assign a Chat Moderator

1.

From your Members section, choose Management and Add a Role

2.

Check the Chat box to assign the ability to moderate Chat.

3.

Appoint trusted members to this new Role.

Kyle Ford
Director of Partner
Design & Development

7. Metaweblog Support

If you’re a power blogger, you’ll be happy to hear that we’ve added support for many third-party blogging apps. You can now compose posts in other applications and publish to one or more Ning Networks with the push of a button. It’s a powerful tool that opens up new ways for Network Creators to create content more efficiently.

More details about Metaweblog.

The Rear-View Mirror
Did you miss these great new releases from earlier this year? Put them to work for you!

•

Put Ning Apps on your Main Page.

•

Back up your network with the Ning Archiver App.

•

Control how your members share content via Twitter and Facebook.

•

Put the smack-down on spam and attract better members with powerful verification tools.

•

A better Captcha joins a long-requested audio Captcha.

© 2010, Ning Inc., 285 Hamilton Avenue, Suite 400, Palo Alto, CA 94301

Ralph Paglia
cell: 505-301-6369
[email protected]

Posted at 11:40 PM | Permalink | Comments (0) | TrackBack (0)

Seven Powerful New Features for ADP Social Media Dealer Communities

7 New Features to Try on Your ADP SOCIAL MEDIA DEALER COMMUNITY BUILT ON THE Ning Network PLATFORM

Nick Barr
Product Manager

1. Leaderboards

Leaderboards are an excellent way to run a contest or add an element of friendly competition. Since releasing this last week, we’ve added more: Text Boxes and RSS feeds for the Leaderboard page; a drag-and-drop interface; and the ability to exclude the Network Creator, Admins, and featured content from Leaderboards.

Check out the improvements.

Who’s #1? Install it and see.

1.

From Settings, choose Features Layout.

2.

Drag the Leaderboard module onto the Main Page layout — as you would any other module.

3.

Experiment with the settings to display exactly what you need.

Junaid Basir
Product Manager

2. Edit Member Content

Some Network Creators have asked us for the ability to edit member content — usually to make corrections or fix typos. Now, you can. Need to tweak a member-submitted Photo, Video, Event, Blog, or Forum discussion? It’s all in your control.

Read more about it.

Extend this power to others
This ability is already live for you as the Network Creator. Want to bestow this ability on others?

1.

Navigate to Content, choose Controls.

2.

Check the boxes under Edit Content Permissions to give your Administrators or Moderators the power to edit content.

Evan Goldin
Product Manager

3. Your Terms of Service
It’s your Ning Network, so why not have your own Terms of Service? If you want to clarify what's acceptable on your network, consider adding your own Terms of Service.

How to make it yours.

Customizing it is easy

1.

In Settings, click on Terms of Service and head straight for the large text box.

2.

Anything you add will be displayed on your network’s Terms of Service page.

Junaid Basir
Product Manager

4. Language Filter

Need to filter out offensive content from your network? You now have the tool to do it. Available for Ning Pro subscribers, the Language Filter lets you decide what language is and isn’t allowed on your network. This is an opt-in feature, so you’ll need to turn it on.

Learn more about it.

How to get the words out

1.

Choose Content and then Controls.

2.

Check the box to Enable Language Filtering.

3.

Enter words you want to filter out. They’ll show up when posted on your network with one letter followed by asterisks (just like t***).

Junaid Basir
Product Manager

5. More RSS Feeds

Not every Network Creator uses RSS Feeds, but those who use RSS know just how powerful it can be to add content to your Ning Network. Good news: Our RSS feeds just got a lot more powerful. Now you can get feeds for more content, including Events and featured content.

Examine your new RSS options.

?
What is RSS?

If you’re not familiar with RSS, read up on it here. It’s an easy way for you to share the latest content from your Ning Network with other sites on the Internet.

Evan Goldin
Product Manager

6. Chat Moderators

If your Ning Network is all about chat, but you don’t have all day to moderate every conversation, get more people involved. We recently created a way for you to add a new role: Chat Moderator. This is one that’s been requested for some time, and we’re happy to be delivering it to you.

All the details about Chat Moderators.

How to assign a Chat Moderator

1.

From your Members section, choose Management and Add a Role

2.

Check the Chat box to assign the ability to moderate Chat.

3.

Appoint trusted members to this new Role.

Kyle Ford
Director of Partner
Design & Development

7. Metaweblog Support

If you’re a power blogger, you’ll be happy to hear that we’ve added support for many third-party blogging apps. You can now compose posts in other applications and publish to one or more Ning Networks with the push of a button. It’s a powerful tool that opens up new ways for Network Creators to create content more efficiently.

More details about Metaweblog.

The Rear-View Mirror
Did you miss these great new releases from earlier this year? Put them to work for you!

•

Put Ning Apps on your Main Page.

•

Back up your network with the Ning Archiver App.

•

Control how your members share content via Twitter and Facebook.

•

Put the smack-down on spam and attract better members with powerful verification tools.

•

A better Captcha joins a long-requested audio Captcha.

© 2010, Ning Inc., 285 Hamilton Avenue, Suite 400, Palo Alto, CA 94301

Ralph Paglia
cell: 505-301-6369
[email protected]