The 19 E's of Excellent Social Media

Monday Marketing Moxie - Weekly Marketing Motivation Newsletter














 


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mox•ie - [mok-see]: vigor; verve; pep; skill
Monday Marketing Moxie is a weekly newsletter designed to
provoke thoughts, incite action and start your marketing off right each
week!
Read on!


 







"We don't know what social media's most effective
marketing uses will be in the future. But if you want to get a hint of what
it will be like, here's my suggestion: Don't think mass marketing. Don't
think of advertising-type metrics, such as reach, frequency, big numbers,
and "cutting through the clutter. "Think micro. Think
relationships. Think of a customer saying, "What's in it for me?"
not a marketer saying, "Cool, I have another marketing tool!"
Think of customers talking with each other, not companies adding social
media to their "marketing mix."
-- Tom Peters




The 19 E's of Excellent Social Media
When I was in college, I used Tom Peters for inspiration all
of the time. In fact, whenever I was stuck on anything, like a paper or a
project, I'd pull out a copy of Thriving
on Chaos or Re-Imagine!
and get charged up with a few new ideas. Today is no different. While I'm
rarely stuck for lack of ideas, I still love how Tom sees the world. The
following list is an adapted (to the world of social media) remix of The 19
Es of Excellence in Tom's book The
Little Big Things: 163 Ways to Pursue EXCELLENCE. Enjoy.
Enthusiasm. [You
have to be possessed (the original meaning of the word!) with a deep
respect for your customers and enjoy interacting with them on their terms
in social media.]
Energy. [Your
customers can tell. You need to bring energy and life to your interactions.
This is not for the couch potatoes! (even though much social media is done
from the couch!)]
Exuberance. [Take
off the restraints and get into the trenches with your hyper-connected
influencers. Take an abundance mentality approach to the possibilities in
social media!]
Execution. [If
you're going to do this right, just do it now! Start with one idea and get
rolling. As Bill Parcells says: "Blame no one! Expect nothing! Do
something!"]
Empowerment. [The
best social-ready organizations are those who realize that social media
goes beyond Marcomm. Get the ENTIRE COMPANY involved. Everyone benefits
(customers AND employees)!
Edginess.
[You're already at the frontier of marketing. Don't weigh it down with your
old baggage. Embrace it for everything it can do…for your customers!]
Enraged. [No,
don't go 'nuts on your customers' but you do need to get angry at the
status quo. You're better. Make a commitment to be the best in your
industry at the social media game.]
Engaged.
[This is it. The holy grail of social media. ENGAGEMENT. Be
in touch, be on time, be relevant, listen more than you speak and have good
manners at the table.]
Electronic. [This
is the 60/60/24/7 cycle, where every second of every minute of every hour
counts. Publish or perish (or is it tweet or be tweeted?). Engage in
electronic community building and entanglement of every sort. Crowdsourcing
rules!]
Encompassing.
[Social media is a universe and an ecosystem, not a silo. It
should encompass everything you do. Online, and offline.]
Emotion. [This
is the one thing that drives your customers to act. It's the essence of
marketing. Acknowledge it. Embrace it. Employ it.]
Empathy.
[Empathy is one of the great gifts of the social media connected. Put
yourself in your customer's shoes and deliver some real value!]
Experience. [Wise
social media sages did not become that overnight. Put in your time,
interact daily and never stop learning!]
Eliminate. [Make
grand plans but execute one at a time. Do everything you do in social media
well – even if that's only one thing!]
Errorprone. [Give
your social media people some margin for error. The best case studies today
were the worst cases of yesterday. Learn fast, fix it faster and move on!]
Evenhanded.
[This is not a place for false advertising. You can't hide
in social media. Make it fair, open, transparent, authentic and human.]
Expectations. [What
do you expect social media to do for you? You MUST set your expectations
ahead of time. Set them for your executives too so that they know what to
expect!]
Eudaimonia. [Be
social; be happy, do good things for good people and social media will
produce great results. Pursue your 'higher holy calling' and you can't go
wrong.]
Excellence. [The
only standard! Never an exception! Start now! No excuses! If not
Excellence, what? If not Excellence now, when?]















Ralph Paglia

505-301-6369

www.ADPsocial.com

www.SocialAutoSales.com

www.RalphPaglia.com

www.LinkedIn.com/in/RPaglia

www.Facebook.com/RPaglia

http://Twitter.com/RalphPaglia

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