Key findings of the study will be unveiled at the workshop, and dealers and their managers will also have the opportunity to look at some online tools designed to reach potential car buyers on the Web.
“We’ve learned that 84 percent of car buyers utilize a search engine
to help them with their automotive research,” Morris says. “During our
convention workshop session, we’ll share best practices with dealers to
help them set up their own search campaigns and implement additional
online tools to reach car buyers.”
