Amplify your Page posts with Sponsored Stories
When you post a photo, video,
link, or ask a question on your Page, you only reach a subset of your
fans via the News Feed. Use Page Post Sponsored Stories to get more
distribution for your Page posts. To extend the reach of your posts
beyond current fans, use Page Post Like Sponsored Stories. Both Page Post
and Page Post Like Sponsored Stories appear on the right-hand side of
Facebook. Check out the Page Post Sponsored Stories Guide
to learn more.
Manage multiple accounts more efficiently
Account Groups is a new,
easier way for you to manage your ad strategies on Facebook. Account
Groups enables you to group together and access multiple Facebook
advertising accounts simultaneously. Check out the How-to
Guide and the Account
Structure Best Practices Guide to get started.
Free webinar on how to engage with your customers
We're hosting a live panel
with digital marketing experts from Levi's and Subway who will offer tips
and answer your questions on building customer engagement and loyalty on
Facebook. To watch the free webinar, tune in to Facebook
Live on Thursday, June 23 from 11:30 am-12:00 pm PST. We encourage
you to RSVP
and submit questions in advance. On Facebook
Live, you can also view our previous webinars, such as "New Ads
Manager," which explains the benefits of the redesign of Ads
Manager.
FACEBOOK CASE STUDY
Squishable.com:
This maker of oversized plushies such as the platypus, narwhal and
top-selling Squishable Panda now sees 15 percent of its sales from people
coming from its Squishable.com
Facebook Page to its website. The targeting available with Facebook
Ads allows the small business to reach its most likely customers,
including fans of Anime and science fiction. The company has taken things
one step further, relying on its Facebook fans to decide what products it
should produce next. For more, read the full case
study.
Do you have a Facebook Ads success story to share? Share
it with us for a chance to have your story featured.
RESOURCES
· Guide to
Facebook Ads
facebook.com/adsmarketing
· Facebook Ads
Page
facebook.com/FacebookAds
· Help
Discussion Tool
Help Discussion Tool
· Facebook Pages
facebook.com/FacebookPages
· Facebook Blog
blog.facebook.com
· Facebook
Developers Blog
developers.facebook.com/blog
TIP OF THE MONTH
Want an easy way
to keep fans engaged with your Page? Create a conversation calendar to help
you schedule what and when you post to keep your Page content up to date.
Check out examples in our Pages Optimization Guide. To add fans to
your Page, consider using Facebook Ads to encourage people to like
your Page and to interact with your business on Facebook.
Go to your Ads
Manager
WEBINAR CENTER
Become an expert
with the Facebook Ads Webinar Center
Our Webinar Center
provides you with on-demand tutorials to help you develop successful
Facebook Ads for your business.
Visit the Webinar Center
IN THE NEWS
Targeting Facebook
fans can reduce acquisition costs
TBG
Digital reports that advertisers can reduce acquisition costs by 15
percent for purchases by targeting Facebook fans.
Companies say
social media rivals e-mail for business-to-business marketing
eMarketer
reports that the majority of marketers use social media for six hours or
more each week, with Facebook the most used by small businesses.
Sponsored Stories
get 50 million Likes a day
AdWeek
reports that Facebook's Sponsored Stories lead to people being twice as
likely to recall a business and four times as likely to take action.
For more tips, news,
case studies and product updates, please visit the
Facebook Ads Page.
Facebook, Inc.
P.O. Box 10005, Palo Alto, CA 94303.