Automotive Marketing for Car Dealers

For Those of Us Not on ADM.... SMH - Automotive Marketing

For Those of Us Not on ADM.... SMH

70% of Americans are online daily, checking emails, facebook, google,etc. Google alone gets over 91 million searches daily. According to QVC.com, QVC expects that 50% of its sales will come from the internet by 2014. Facebook has over 320 million users. Understand that 70% of Americans online includes 70% of your previous customer, 70% of your future or potential customers and 70% of your service customers. Also,your sales force, your family, everyone and this number is growing. Go to where your customers are. I see no downside to branding yourself online. It's cheaper than traditional advertising and it's 100% trackable. Marketing ideas can be implemented instantly, measured and changed with a click of the mouse.

Source: Automotive Digital Marketing Professional Community.

TrueCar Insider Information - Automotive Marketing

TrueCar Insider Information

It seems to me that the real problem that dealers should have with TrueCar/ZAG is not as much the disclosure of transaction prices in the now infamous bell shaped curve at TrueCar.com, but instead, the insidiousness of trying to predict who will buy a car from a dealer ANYWAYS and then charge that dealership $300 for a vehicle sale that TrueCar did not actually facilitate.  I said to Scott Painter during our phone call that if he is successful in enrolling 10,000 dealers he will have in fact implemented a tax on every new vehicle sold for $300 that TrueCar collects. Three dealers in each geographic area that TrueCar defines, and the leads go to the dealer that would have been most likely to sell that car even if TrueCar was not involved... Paying for sales a dealership would have made anyways!!! 

Source: Automotive Digital Marketing Professional Community.

Honda Warns Dealers About TrueCar - Bad for the Honda Brand!

Honda Warns Dealers About TrueCar - Bad for the Honda Brand!

Mike Warwick, director of digital marketing for the seven-store Kelly Automotive Group in suburban Boston, agrees with Honda's policy toward TrueCar.  "Honda's trying to protect the gross profit in selling a car and trying to protect the salespeople who are the backbone of the industry," Warwick said.  Kelly, with a Honda store and two Nissan stores among its holdings, dropped out of its TrueCar contract this month after just three months as a participating dealer, Warwick said.  In November alone, the group was inundated with 700 leads from TrueCar customers who took a guaranteed vehicle price that Kelly offered, he said. But the stores closed on just 20 of those deals and only three were profitable given the discounts negotiated, Warwick said.  The vast majority of customers went elsewhere, using the deals negotiated on TrueCar to get lower prices for vehicles at other non-TrueCar dealers, he said. Meanwhile, Kelly had to follow up with all 700 customers, Warwick said.

Source: Automotive Digital Marketing Professional Community.

Dear Autobytel, Dealix, Edmunds, KBB - Automotive Digital Marketing Professional Community

Dear Autobytel, Dealix, Edmunds, KBB

Jerry Thibeau - Early Monday morning I start receiving e-mails from third party lead providers thanking me for submitting my information.  The e-mails were on the same vehicles I shopped on TrueCar.  Coincidence, I think not!  Now here is where it gets interesting, my data had been corrected to reflect my current e-mail, and my current phone number.  I also started receiving phone calls from dealers.  I am guessing my information could have been taken was from the DMS of the dealership where I last purchased my Infiniti. My questions to you, where did my lead originate from and how did you get my information?

Source: Automotive Digital Marketing Professional Community.

Automotive Marketing Newsroom

Here's what's happened in the Automotive Marketing Newsroom in the past day...


New posts:

   Keith Shetterly commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-ralph-paglias-video-3

   Cole Matthew Mitguard commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/cole-matthew-mitguard-commented-on-ralph-paglias-video-2

   Blog post by Bill Playford: http://automotivedigitalmarketing.kapost.com/posts/blog-post-by-bill-playford

   Josh Goldfarb and Blair are now friends: http://automotivedigitalmarketing.kapost.com/posts/josh-goldfarb-and-blair-are-now-friends

   Michael VanPatten updated their profile: http://automotivedigitalmarketing.kapost.com/posts/michael-vanpatten-updated-their-profile

   John L Mecham commented on Tobias Sedillos's blog post 'The New Steps to the Sale': http://automotivedigitalmarketing.kapost.com/posts/john-l-mecham-commented-on-tobias-sedilloss-blog-post-the-new-steps-to-the-sale

   Aj Maida commented on 'Top Ten Reasons TrueCar is GOOD for Dealers': http://automotivedigitalmarketing.kapost.com/posts/aj-maida-commented-on-keith-shetterlys-blog-post-top-ten-reasons-truecar-is-good-for-dealers

   Chip King commented on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/chip-king-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business

   Rob Fontano on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/rob-fontano-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-2

   Aj Maida on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/aj-maida-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business

   Jamie Steward updated their profile: http://automotivedigitalmarketing.kapost.com/posts/jamie-steward-updated-their-profile

   John L Mecham updated their profile: http://automotivedigitalmarketing.kapost.com/posts/john-l-mecham-updated-their-profile

   Tom Gorham left a comment for Jessica Ruth: http://automotivedigitalmarketing.kapost.com/posts/tom-gorham-left-a-comment-for-jessica-ruth-1

   Ed Brooks commented on 'Will Google's Honda Classified Advertising Model Ruffle Feathers?': http://automotivedigitalmarketing.kapost.com/posts/ed-brooks-commented-on-brian-paschs-blog-post-will-googles-honda-classified-advertising-model-ruffle-feathers

   Rob Dyer, Chuck Rhodes, Kelly Grego and 10 more joined Automotive Digital Marketing: http://automotivedigitalmarketing.kapost.com/posts/rob-dyer-chuck-rhodes-kelly-grego-and-10-more-joined-automotive-digital-marketing-professional-community

   Chuck Williams updated their profile: http://automotivedigitalmarketing.kapost.com/posts/chuck-williams-updated-their-profile

   Jim Kristoff commented on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/jim-kristoff-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-2

   Jim Kristoff commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/jim-kristoff-commented-on-ralph-paglias-video-1

   Ralph Paglia commented on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/ralph-paglia-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-3

   Photo posted by Craig Lockerd: http://automotivedigitalmarketing.kapost.com/posts/photo-posted-by-craig-lockerd

   Jim Kristoff commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/jim-kristoff-commented-on-ralph-paglias-video-2

   Keith Shetterly on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-8

   Stanley Esposito on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/stanley-esposito-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business

   Mike Warwick commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/mike-warwick-commented-on-ralph-paglias-video

   Keith Shetterly commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-ralph-paglias-video-1

   Marty Garvey commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/marty-garvey-commented-on-ralph-paglias-video

   Keith Shetterly commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-ralph-paglias-video

   3 blog posts by Brian Pasch were featured: http://automotivedigitalmarketing.kapost.com/posts/3-blog-posts-by-brian-pasch-were-featured

   Kim Clouse commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/kim-clouse-commented-on-ralph-paglias-video

   Blog post by Ali Amirrezvani: http://automotivedigitalmarketing.kapost.com/posts/blog-post-by-ali-amirrezvani-28

   Tom Gorham commented on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/tom-gorham-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business

   Dealers United, JR Falkenhagen, Randi O'Mara and 4 more joined Automotive Marketing: http://automotivedigitalmarketing.kapost.com/posts/dealers-united-jr-falkenhagen-randi-omara-and-4-more-joined-automotive-digital-marketing-professional-community

   Jerry Thibeau commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/jerry-thibeau-commented-on-ralph-paglias-video

   Cole Matthew Mitguard commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/cole-matthew-mitguard-commented-on-ralph-paglias-video

   Silia J. Hatzi commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/silia-j-hatzi-commented-on-ralph-paglias-video

   Photo posted by Dan Weik: http://automotivedigitalmarketing.kapost.com/posts/photo-posted-by-dan-weik-3

   Brad Alexander promoted Keith Shetterly's blog post 'Top 10: Why TrueCar is GOOD for Consumers!': http://automotivedigitalmarketing.kapost.com/posts/brad-alexander-promoted-keith-shetterlys-blog-post-top-10-why-truecar-is-good-for-consumers

   Keith Shetterly commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-ralph-paglias-video-2

   Cole Matthew Mitguard commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/cole-matthew-mitguard-commented-on-ralph-paglias-video-1

   Chuck Rhodes, Kelly Grego, Patricia Burke and 9 more joined Automotive Marketing: http://automotivedigitalmarketing.kapost.com/posts/chuck-rhodes-kelly-grego-patricia-burke-and-9-more-joined-automotive-digital-marketing-professional-community

   Aj Maida commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/aj-maida-commented-on-ralph-paglias-video-1

   James A. Ziegler on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/james-a-ziegler-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-8

Ralph Paglia
Editor-in-Chief
Automotive Marketing

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TrueCar - Banned YouTube Video

TrueCar - Banned YouTube Video

WARNING: This is the same video that TrueCar forced YouTube to delete in their attempt to squash the message it contains... Watch this clip while you still can and before the army of attorneys that TrueCar uses to suppress America's Free Speech constitutional rights are successful in their "Mob Enforcer" style of witness suppression yet again!

Source: Automotive Digital Marketing Professional Community.