Why Facebook is the Most Important Digital Ad Spend for Dealers to Make - Automotive Digital Marketing Professional Community.
Keith Shetterly writes: "How does this apply to dealerships? It’s huge. Long before someone decides to search for a car, or even emailed a friend about a car, on Facebook they have liked their friend’s car purchase and new-car pictures, talked about the two highest-performing life events for car purchases (new child and house closing), etc. And, like Google, Facebook watches content to alert for advertising, but, unlike Google—nay, a universe BEYOND Google—Facebook ads are presented at the earliest and strongest discussion touch points for the target consumers. They are part of the “stream of life” and flow along to actual purchase in a natural way. In the most influential ways. And in ways Google may never achieve, even with Google+." Use the link provided to read all of Keith's informative article and please leave him a comment...
