The 5 WORST Questions to Ask a Phone Up - Automotive Digital Marketing Professional Community.
Melissa Roberts, has written a great article that will help all of us to stop making the mistakes that cost dealerships a lot of money in lost sales and service profits from not handling phone calls properly. Sometimes, knowing what NOT TO ASK can be as, or more important than knowing what to ask. Too many people in dealerships are fumbling these opportunities to do business that come through the phone. As a marketer, it pains me to see so much interest from customers get driven away from people saying the wrong things, and asking inappropriate questions when people call the dealership. Check out the entire article with the 5 things you should never ask people over the phone by using the links provided...
Automotive Digital Marketing
November 23, 2011
November 19, 2011
November 14, 2011
September 26, 2010
July 28, 2010
Car Dealers Report Good News!
NADA: Dealer profits soared through May - Average dealer's net profit before taxes nearly doubled... http://bit.ly/bcqyNk #DD9 http://ADM.fm
Blog posted here.
July 12, 2010
May 29, 2010
May 26, 2010
Automotive Social Media Landscape
The Social Media landscape makes sense from a Hub and Spoke perspective...
April 18, 2010
Kia Motor America HQ Lobby
I took these photos from inside the main lobby at Kia Motor America's new headquarters in Irvine, California. It is a magnificent facility with advanced design architecture and truly conducive to creative thinking and productivity. Kia is definitely on the upswing and every new model they introduce is ever more impressive, exceeding expectations of all who study the auto industry.
Blog posted here.
April 14, 2010
March 04, 2010
New Tips on an Old Topic: How to Improve Your Gas Mileage!
New Tips on an Old Topic: How to Improve
Your Gas Mileage!
With the price of gas giving everyone a headache,
it’s time to take another look at that perennial problem: How
to improve your gas mileage.
Here’s a scary statistic: You can
assume that each 5 mph you drive over 60 mph is like paying an additional $0.24
per gallon for gas! With so many people cruising at 80 miles per
hour on the highway these days, no wonder we are all feeling the pinch.
Dozens of organizations have come up with ways to
improve mileage. Here’s a summary of the best tips. How
many do you observe?
MAINTAINING YOUR CAR:
Keep your engine
tuned up. Incorrect fuel ratio, bad spark plugs and incorrect spark timing
lower your miles per gallon.
Use your air
conditioner (A/C) sparingly. The A/C compressor puts an extra strain
on the engine.
Keep your windows
closed when possible. Open windows actually reduce gas mileage compared to
using the A/C properly.
Make sure your
tires are correctly inflated. Under inflated tires cause more resistance
to travel.
Ask other people
with the same type of car what kind of gas mileage they get. This
may alert you to a problem with your car.
Use a good engine
oil, preferably a synthetic or standard oil treated with a friction
reducing oil additive. These have been known to improve fuel economy by as
much as 12%.
Reduce the weight
in your vehicle. Clean out the truck. Don’t let clutter
accumulate in the back or passenger seat. More weight requires more fuel.
Fine tune your
car’s aerodynamics. Remove accessories that lower the
aerodynamics of your vehicle, such as luggage racks.
YOUR DRIVING BEHAVIOR
·
Avoid stop and go
traffic by taking alternative routes or less congested travel times.
·
Minimize the need to
brake by anticipating traffic conditions. Be alert for slowdowns and red lights
ahead of you, and decelerate by coasting whenever it’s safe and possible.
Use your cruise
control whenever possible – if the road surface is smooth.
Don’t use
cruise control on bumpy roads. That eats up more gas.
Travel at moderate
speeds. Keeping your highway speed at 55 mph improves gas mileage by as
much as 25%, compared to 75 mph.
Avoid trying to
increase speed while climbing a hill.
·
Avoid idling. Idling gets 0 miles per gallon.
Cars with larger engines typically waste more gas at idle than do cars with
smaller engines.
·
Use overdrive gears. When you do, your car's engine
speed goes down. This saves gas and reduces engine wear.
·
Avoid
aggressive driving (speeding, rapid acceleration and braking). It wastes
gas. It can lower your gas mileage by 33 percent at highway speeds and by 5
percent around town.
·
If you own more than
one car, use the more energy-conserving vehicle as often as possible.
·
Consolidate trips and
errands to cut down on driving time and miles traveled. Find one location
where you can take care of banking, grocery shopping and other chores.
·
Comparison shop first by
phone, online or through newspaper ads, before you drive to your shopping
destination.
·
Keep
your eyes open for low fuel prices, but don’t waste gas driving to a
distant filling station to save a few cents.
To download a brochure with
additional tips, visit AAA at: http://www.aaapa.org/pdfs/Gas_Watchers_Guide.pdf
Ralph Paglia
cell: 1-505-301-6369
email: [email protected]
LinkedIn: www.RalphRPaglia.com
Community: AutoDigitalMarketing.com
February 26, 2010
February 22, 2010
February 14, 2010
Automotive Social Media Marketing and Reputation Management Solutions from ADP Dealer Services
ADP Launches Social Media Marketing and Reputation Management Solutions
Offerings enable Automotive Retailers to Establish Social Media as a Key Element of their Marketing Mix and Take More Control of their Brand Reputation
Hoffman Estates, Ill., Saturday, February 13, 2010 — The Dealer Services Group of Automatic Data Processing, Inc. (NASDAQ: ADP) today announced the launch of new Social Media / Reputation Management solutions for dealers. Delivered as a comprehensive service, ADP’s Social Media / Reputation Management solutions go beyond establishing simple web pages in a few popular social sites. Rather, ADP helps dealers implement and manage their complete strategy for effectively integrating social media into their overall marketing mix.
As online social networking evolves, ADP’s solutions help dealers maintain vibrant user communities as well as remain relevant in an ever-expanding array of social sites. The solutions also provide dealers with a higher degree of control over their unique brand online. Depending on the solution, this includes establishing and registering a dealer’s brand presence in over 100 relevant social venues; awareness and consultation in regard to negative brand commentary; and systematic processes for producing positive brand awareness among consumers.
Dealers benefit from the focused collaboration of a professional social marketing representative to help them in their creation of quality content specifically designed to engage and expand a dealer’s trusted relationships and online community participation.
Effectively integrated into a dealer’s customer communications and consumer marketing activity,
ADP’s Social Media / Reputation Management produces high-impact results including:
• Increasing a dealer’s brand awareness among automotive consumers within the local area
• Improving a dealer’s Search Engine rankings and volume of relevant results listings
• Growing a dealer’s user community participation and overall customer base
• Creating a direct, opt-in communication channel to customers bypassing artificial filters
• Driving additional customer traffic to the dealer’s website
“Social Media is a new way for us to build a deeper relationship with our prospects and current clients. Since we’ve gotten our Social Media program up and going, our organic search ranking has improved and we’ve already seen many positive results, not only in our sales department but in our service and our body shop as well,” says Elizabeth Barrera, IT Director, Ancira Auto Group.
“According to JD Power, 35% of car shoppers use consumer-driven websites like blogs as part of their buying process – and this trend is only going to increase. The growth of Social Media represents a major opportunity for dealers to communicate with their customers in an environment different than the typical sales cycle -- and it’s one of the most effective means to do so. As a leader in both digital marketing and managed services, ADP is uniquely positioned to provide a comprehensive Social Media solution that drives significant opportunities for the dealership to manage its online community efficiently and effectively,” states Steve Anenen, President of ADP Dealer Services.
ADP takes on the time consuming tasks of running the site including content syndication and publishing, freeing up the dealership to focus on their own unique message to build fruitful customer relationships.
“ADP has made it very easy for us to manage the social media sites enabling us to be as detailed or as relaxed as we want to with it. ADP keeps an eye on what’s going on for us,” adds Barrera.
ADP’s Social Media is just one component of ADP’s digital marketing solution that also includes websites, digital advertising, consumer marketing, online transactions, and business system solutions.
“The combination of these offerings enables our clients to offer a complete array of solutions to attract, convert and retain more customers over the web,” adds Anenen.
About ADP
Automatic Data Processing, Inc. (Nasdaq: ADP), with nearly $9 billion in revenues and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging 60 years of experience, ADP offers a wide range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use, cost-effective solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world. For more information about ADP, contact us at 800.225.5237 or visit the company's website at www.ADP.com.
ADP, Inc.
Dealer Services
1950 Hassell Road
Hoffman Estates, IL 60169-6308
Press Release Media Contact
Andy Tippet
ADP Dealer Services
847.485.4393
[email protected]
February 12, 2010
February 03, 2010
January 05, 2010
January 01, 2010
October 24, 2009
Gallery Auto Group of Massachusets
LANDING PAGES:
http://www.gallerygroup.com/ou/norwood-volkswagen/form.do?page=e_VW_specials
http://www.gallerygroup.com/ou/norwood-mazda/form.do?page=e_mazda_specials
http://www.gallerygroup.com/ou/norwell-bmw/form.do?page=e_bmw_specials
http://www.gallerygroup.com/ou/norwood-bmw/form.do?page=e_bmw_special
http://www.gallerygroup.com/ou/north-reading-honda/form.do?page=e_honda_specials
BANNERS:
BMW NORWELL
https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3626
https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3624
BMW Norwood
https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3654
https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3656
Honda
https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3616
https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3620
Mazda:
https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3618
VW
https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3628
VW
https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=3630
Gallery Automotive Communities
Http://www.Boston-Honda.com
Http://www.Boston-Volkswagen.com
Http://www.Boston-BMW.com
Http://www.Boston-Mazda.com
Gallery Auto Group eCommerce Portal
http://www.GalleryGroup.com
September 28, 2009
September 18, 2009
September 11, 2009
Car Dealers Now Embrace Internet Marketing
Car dealers embrace the Web
Before browsing at a new car showroom, most Americans browse online. Almost 90 percent of consumers turn to the Internet as a research tool -- in addition to traditional sources such as newspapers and magazines -- although only about 30 percent complete a sales transaction online, auto industry analysts say, the Pittsburgh Post-Gazette writes this week. "People think they can click a button and a vehicle magically appears in their driveway, and that's just not the case," said Philip Reed, senior consumer advice editor for Edmunds.com, one of the most popular sites for car buyers. "Online car buying means you will use the Internet to help in a number of ways to make a purchase. But you still can't test drive a car on the Internet," he added. That is among the reasons that dealers have embraced the Internet. "The better informed a consumer can be before [he or she comes] into the showroom means we will have to spend less time telling [him or her] the basics about the car," said Daniel C. Biondi, owner of Biondi Motor Co. in Monroeville, which sells Lincoln, Mercury and Mitsubishi products.
September 04, 2009
Mobile Video Penetration Hits Mainstream
Mobile Video Audience Jumps 70%; Two-Thirds of Americans Own Video-Enabled Devices
For the third week running, stories about mobile and mobile video have led the news in the industry. A new study from Knowledge Networks revealed that 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities. Cell phones with video service have nearly doubled in ownership, while ownership of video iPods has grown by a factor of nearly five. Net ownership of these two devices and/or laptops has increased almost 50%, from 45% in 2006 to 66% this year - contributing to a doubling (21% to 43%) in net use of these mobile technologies to view video during the same time frame.
Nielsen's latest Three Screen Report, which measures video consumption of Americans across TV, the internet and mobile, shows that mobile and online videoconsumption was up significantly in the second quarter of 2009 from Q2 08. The mobile video audience jumped 70%, while time spent watching online video increased 46%, or by 59 minutes. And the desire to watch live TV on mobile devices is strong among U.S. consumers. More than one in five (21%) U.S. adults who have cellphones or PDAs are currently interested in watching live TV on these mobile devices, according to data from Mediamark Research & Intelligence.
Gartner expects that global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013. The Asia-Pacific region, North America and Europe will lead growth, the report indicates.
Meanwhile, Microsoft is hoping its new mobile phone software, to be launched in October, will revive its fortunes in the market for smart phones.
Find those stories, plus other top stories across the industry for the week, below.
Nielsen Three-Screen Report: Number of Mobile Video Users Leaps 70% in Q2 09
Nielsen’s latest A2/M2 Mobile Video Audience Jumps 70%; Two-Thirds of Americans Own Video-Enabled Devices
For the third week running, stories about mobile and mobile video have led the news in the industry. A new study from Knowledge Networks revealed that 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities. Cell phones with video service have nearly doubled in ownership, while ownership of video iPods has grown by a factor of nearly five. Net ownership of these two devices and/or laptops has increased almost 50%, from 45% in 2006 to 66% this year - contributing to a doubling (21% to 43%) in net use of these mobile technologies to view video during the same time frame.
Nielsen's latest Three Screen Report, which measures video consumption of Americans across TV, the internet and mobile, shows that mobile and online videoconsumption was up significantly in the second quarter of 2009 from Q2 08. The mobile video audience jumped 70%, while time spent watching online video increased 46%, or by 59 minutes. And the desire to watch live TV on mobile devices is strong among U.S. consumers. More than one in five (21%) U.S. adults who have cellphones or PDAs are currently interested in watching live TV on these mobile devices, according to data from Mediamark Research & Intelligence.
Gartner expects that global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013. The Asia-Pacific region, North America and Europe will lead growth, the report indicates.
Meanwhile, Microsoft is hoping its new mobile phone software, to be launched in October, will revive its fortunes in the market for smart phones.
Find those stories, plus other top stories across the industry for the week, below.
Nielsen Three-Screen Report: Number of Mobile Video Users Leaps 70% in Q2 09
Nielsen’s latest A2/M2 Three Screen Report, which measures video consumption of Americans across TV, the internet and mobile, shows that mobile and online video consumption were up significantly in the second quarter of 2009 from Q2 08.continue...
Two-Thirds of Americans Own Video-Enabled Mobile Devices More than two-thirds of Americans use mobile devices that are video-enabled: 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities.continue...
Download: Social Media Marketing Guide - 12 Key Tools
This pdf features short reviews of top Social Media Tools. The editors of Web Digest For Marketers handpicked these 12 tools from over 350. It's your bonus when you subscribe free to Larry Chase's Web Digest For Marketers.
Get It Now.
One in Five US Adults Wants Live TV on Cellphone, PDA
More than one in five (21%) US adults who have cellphones or personal digital assistants (PDAs) are currently interested in watching live TV on these mobile devices, according to (pdf) recently released data from Mediamark Research & Intelligence (MRI).
This number rises, however, among consumers who... continue...
Gartner: Mobile Ad Spending to Top $13B by 2013
Global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013, according to a new Gartner report. TV, the internet and mobile, shows that mobile and online video consumption were up significantly in the second quarter of 2009 from Q2 08.continue...
Two-Thirds of Americans Own Video-Enabled Mobile Devices More than two-thirds of Americans use mobile devices that are video-enabled: 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities.
Mobile Video Audience Jumps 70%; Two-Thirds of Americans Own Video-Enabled Devices
For the third week running, stories about mobile and mobile video have led the news in the industry. A new study from Knowledge Networks revealed that 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities. Cell phones with video service have nearly doubled in ownership, while ownership of video iPods has grown by a factor of nearly five. Net ownership of these two devices and/or laptops has increased almost 50%, from 45% in 2006 to 66% this year - contributing to a doubling (21% to 43%) in net use of these mobile technologies to view video during the same time frame.
Nielsen's latest Three Screen Report, which measures video consumption of Americans across TV, the internet and mobile, shows that mobile and online videoconsumption was up significantly in the second quarter of 2009 from Q2 08. The mobile video audience jumped 70%, while time spent watching online video increased 46%, or by 59 minutes. And the desire to watch live TV on mobile devices is strong among U.S. consumers. More than one in five (21%) U.S. adults who have cellphones or PDAs are currently interested in watching live TV on these mobile devices, according to data from Mediamark Research & Intelligence.
Gartner expects that global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013. The Asia-Pacific region, North America and Europe will lead growth, the report indicates.
Meanwhile, Microsoft is hoping its new mobile phone software, to be launched in October, will revive its fortunes in the market for smart phones.
Find those stories, plus other top stories across the industry for the week, below.
Nielsen Three-Screen Report: Number of Mobile Video Users Leaps 70% in Q2 09
Nielsen’s latest A2/M2 Three Screen Report, which measures video consumption of Americans across TV, the internet and mobile, shows that mobile and online video consumption were up significantly in the second quarter of 2009 from Q2 08.continue...
Two-Thirds of Americans Own Video-Enabled Mobile Devices More than two-thirds of Americans use mobile devices that are video-enabled: 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities.continue...
Download: Social Media Marketing Guide - 12 Key Tools
This pdf features short reviews of top Social Media Tools. The editors of Web Digest For Marketers handpicked these 12 tools from over 350. It's your bonus when you subscribe free to Larry Chase's Web Digest For Marketers.
Get It Now.
One in Five US Adults Wants Live TV on Cellphone, PDA
More than one in five (21%) US adults who have cellphones or personal digital assistants (PDAs) are currently interested in watching live TV on these mobile devices, according to (pdf) recently released data from Mediamark Research & Intelligence (MRI).
This number rises, however, among consumers who... continue...
Gartner: Mobile Ad Spending to Top $13B by 2013
Global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013, according to a new Gartner report.
One in Five US Adults Wants Live TV on Cellphone, PDA
More than one in five (21%) US adults who have cellphones or personal digital assistants (PDAs) are currently interested in watching live TV on these mobile devices, according to (pdf) recently released data from Mediamark Research & Intelligence (MRI).
Gartner: Mobile Ad Spending to Top $13B by 2013
Global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013, according to a new Gartner report.
Knowem.com is High Value Social Media Marketing Tool
Recently I discovered an amazingly useful online tool for Social Media Marketing purposes. While reading “The Social Media Bible” section on securing a business (dealership) name, the author referenced www.Knowem.com which in the past I had used solely for inquiring as to whether or not a dealer’s name was available as a profile and URL within over 100 User Generated Content websites. The book pointed me to a couple of fee based services provided by the Knowem site that are very useful and which I had been previously unaware of.
First, Knowem will register your dealer’s name at over 100 Web 2.0 UGC sites for a fee of $67.50, and send you the confirmation links within a 24 hour period. I went ahead and signed up to secure my name as both user ID and URL extension.
Not only did Know deliver on their promise, but I also discovered a wealth of useful Web 2.0 sites as I went through the confirmation emails and clicked on the links each contained as a means of verifying that I had authorized my enrollment. What is amazing is that the Knowem team got past over 100 CAPTCHA validations. I found out that they actually have real people doing the account setups! The vision is of a sweatshop filled with 10 year olds in Mumbai, India…. Not so, Knowem claims to use the North American equivalent; part time college and graduate students!
The second Knowem service I enrolled in is their maintenance service. For about 20 bucks a month the Knowem team continues to register your dealership or name as an ongoing service with each of the new Social Networks, UGC and Web 2.0 sites as they are created. So far, the service has exceeded my expectations and been amazingly effective as an ongoing solution the social media land grabs that happen daily.
August 14, 2009
Facebook Targeted Display Ad Tools
When it comes to finding and engaging customers there are many similarities to fishing.
July 05, 2009
Ford Cash For Clunkers Program is Let Ford Recycle Your Ride
Cash For Clunkers is the popular phrase used to describe the Car Allowance Rebate System (CARS), which is the government's new vehicle
trade-in program*. Poarticipating Ford, Lincoln and Mercury Digital Advertising program dealers are your
experts. No one makes it easier to receive your incentive, recycle
your old vehicle and save on a new, high-quality Ford or Lincoln
Mercury vehicle.
The www.LetFordRecycleYourRide.com site will provide general program information, answer frequently asked questions and provide you with the information you will need to take advantage of this unique program.
Using the Qualification Calculator below, you can select your current vehicle and then learn which Ford, Lincoln or Mercury vehicle is right for you. With 20 Ford, Lincoln and Mercury vehicles eligible, we are confident you will find the model that fits your needs.
*This government program and rules are subject to change. Please refer to ford.com or cars.gov for complete details.
To be eligible for the program, you must trade-in a vehicle that meets
the following criteria:
• Must have been manufactured less than 25 years before the date you trade in
• Must have a "new" combined city / highway fuel economy of 18 miles per gallon or less
• Must be in drivable condition and
• Must have been continuously insured and registered to the same owner for the full year preceding the trade-in
Note: For some transactions, work trucks (very large pickup trucks and
cargo vans) only qualify if they are 2001 model year or earlier.
In addition to the government incentive, you may also be eligible for Ford, Lincoln or Mercury discounts. Check www.CashForClunkerInfo.com to learn more about eligible vehicles and see how you could save even more.
June 30, 2009
The View from a Road Warrior's Office
The view from Ralph "Road Warrior" Paglia's office aboard Southwest Airlines between Providence and Baltimore on Tuesday June 30, 2009.
June 06, 2009
Social Marketing - Reputation Management
Here are some teaser images, but visit my articles on ADM for more info:
Http://www.AutomotiveDigitalMarketing.com
May 31, 2009
May 30, 2009
Automotive Digital Marketing Professional Community Logo
The Automotive Digital Marketing Professional Community's logo has started showing in hundreds of places you would least expect!
May 23, 2009
Lone Star Chevrolet in Houston
Photos of service department customer write up areas at Lone Star Chevrolet in Houston.
May 11, 2009
Alan McConnel, Dan Wilson and Ralph Paglia in Irvine, CA
These photos were taken during the hey day of Reynolds OEM Solutions. At over $150M annually, the business model was deemed successful by shareholders.
May 06, 2009
May 03, 2009
August 16, 2008
Kelley Blue Book eNetwork Brunch in Chicago, IL on September 9, 2008
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Join us for this fast-paced workshop to learn
Your competition will be there – Tuesday, September 9, 2008 Hyatt Regency O'Hare 9am - 1pm Who Should Attend SPACE IS LIMITED! GUARANTEE YOUR SPOT BY REGISTERING TODAY!
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 Guest Speakers
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