Automotive Marketing for Car Dealers

What You Need to Know in the World of SEO

The Moz Top Ten

What You Need to Know in the World of SEO

In the season of thanks, we want you to know that we think you're awesome.
You're what makes our Top 10 list better than all the turkey dinners at
grandma's house. Before your stomach starts rumbling too much, take a
look at the most interesting links in inbound marketing we've found
around the web.

1 - Improved Snippets, Rank Boost For “Official” Pages Among 10 New Google Algorithm Changes

Google's up to it again. Just when your panda-inflicted wounds
healed! New changes include more attention to content freshness and
improved rich snippets. [search engine land]

2 - 2011 State of Digital Marketing Report

500 internet markets dish about their experiences in digital marketing, revealing top trends and topics.

3 - Recent Google+ Posts & “Add To Circles” Buttons Are Coming To Google’s Search Results

G+ has opened the flood gates for brands. Now how will this influence Google search results? [search engine land]

4 - Quantifying the Impact of Google's Keyword Referral Data Shutdown

Rand weighs in on Google's keyword referral data hiding.
Actually, the really interesting part is all the fascinating comments
left by you. There's no way anyone could quantify this affect on all of
us without sharing our stories. [seomoz]

5 - PubCon 2011: Is SEO Dead (Again)?

Watch Matt Cutts say no and read Jason's review of Cutts' talk at PubCon. [everspark interactive]

6 - Ten reasons why pursuing your creative work is actually highly productive (+ not selfish or self-indulgent)

Why side projects and hobbies enrich your life and work productivity. [justine musk]

7 - Don't Give Your Users @#%! Work

Why your products shouldn't make users do mindless work with continual upkeep. [zach holman]

8 - "Inbound Marketing" - that term mean anything to you or not?

Danny Sullivan asks for your thoughts on this term and gets lots of interesting responses. [g+]

9 - Why Your Business Should Maybe Stop Ignoring LinkedIn

Are you missing the power of leveraging professionals interested in your business? [outspoken media]

10 - How To Email Your List

Tips on connecting with your customers without being afraid
you're being a pest, and how not to worry about those random
unsubscribes from your e-newsletters. [ittybiz]

 
Did You Know?

Yahoo! Site Explorer is shutting down Monday, November 21st and you can now make a G+ page for your business.

2011 MozCon Video Bundle

26 advanced SEO and online marketing videos from the brightest
minds in search. For regular price $399 (SEOmoz PRO members $299), you
get instant access to:

26 videos (over 14 hours) from MozCon in high definitionStream or download the videos to your computer, iPhone, or Android deviceDownloadable PowerPoint slide-decks for the presentations

Limited time offer: Order by November 30th and get an additional 42 videos free of charge from our 2010 seminars

www.RalphPaglia.com

http://LinkedIn.com/in/RPaglia

http://Twitter.com/RalphPaglia

http://Facebook.com/RPaglia

http://YouTube.com/RalphPaglia

www.ADMPC.com

The Dealership Newsletter - Automotive Digital Marketing Professional Community

The Dealership Newsletter - Automotive Digital Marketing Professional Community.

Tom Kain has published a great article about dealership eNewsletter management with a ton of useful substance! This is a high value set of instructions for those of us who manage dealership eNewsletters, and a lot of it is applicable to most of the broadcast emails that dealership managers send out to prospective and existing customers.  Well worth the time to read, print and review each month before sending that monthly eNewsletter.  Use the link provided to read the entire article...

ADP Social Marketing Daily News is out!

The ADP Social Marketing Daily News publication is out!


Sunday Edition, Sep. 26, 2010

The ADP Social Marketing Daily has just been updated, and you can view it at http://paper.li/ADPsocialauto
Be sure to sign up for email notices when new editions are published...

Learn about ADP and BZ Social Media Marketing and Reputation Management services for car dealer's at http://SocialAutoSales.com and then join our social network of auto industry professionals at http://www.ADPsocial.com to connect with hundreds of people in the car business sharing the best of what's working in the area of earned media.

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Director - Digital Marketing
ADP Dealer Services
cell: 505-301-6369 
office: 480-421-5005
[email protected] 
[email protected]

http://www.RalphPaglia.com

http://ADPdealerservices.com

http://www.ADPsocial.com

http://SocialAutoSales.com 

http://Twitter.com/ADPsocial 

http://Facebook.com/ADPsocial 

http://ADM.fm

Recommended Ralph Links: 

http://LinkedIn.com/in/RPaglia 

http://Facebook.com/RPaglia 

http://Twitter.com/RalphPaglia

http://YouTube.com/RalphPaglia 

http://Slideshare.net/RalphPaglia 

http://RalphPaglia.wordpress.com

http://RalphPaglia.tumblr.com 

http://RalphPaglia.typepad.com 

http://RalphPaglia.blogspot.com

http://RalphPaglia.livejournal.com 

http://RalphPaglia.posterous.com 

ADP Social Marketing Daily News is out!

The ADP Social Marketing Daily News publication is out!


Sunday Edition, Sep. 26, 2010

The ADP Social Marketing Daily has just been updated, and you can view it at http://paper.li/ADPsocialauto
Be sure to sign up for email notices when new editions are published...

Learn about ADP and BZ Social Media Marketing and Reputation Management services for car dealer's at http://SocialAutoSales.com and then join our social network of auto industry professionals at http://www.ADPsocial.com to connect with hundreds of people in the car business sharing the best of what's working in the area of earned media.

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Director - Digital Marketing
ADP Dealer Services
cell: 505-301-6369 
office: 480-421-5005
[email protected] 
[email protected]

http://www.RalphPaglia.com

http://ADPdealerservices.com

http://www.ADPsocial.com

http://SocialAutoSales.com 

http://Twitter.com/ADPsocial 

http://Facebook.com/ADPsocial 

http://ADM.fm

Recommended Ralph Links: 

http://LinkedIn.com/in/RPaglia 

http://Facebook.com/RPaglia 

http://Twitter.com/RalphPaglia

http://YouTube.com/RalphPaglia 

http://Slideshare.net/RalphPaglia 

http://RalphPaglia.wordpress.com

http://RalphPaglia.tumblr.com 

http://RalphPaglia.typepad.com 

http://RalphPaglia.blogspot.com

http://RalphPaglia.livejournal.com 

http://RalphPaglia.posterous.com 

ADP Social Marketing Daily News is out!

The ADP Social Marketing Daily News publication is out!


Sunday Edition, Sep. 26, 2010

The ADP Social Marketing Daily has just been updated, and you can view it at http://paper.li/ADPsocialauto
Be sure to sign up for email notices when new editions are published...

Learn about ADP and BZ Social Media Marketing and Reputation Management services for car dealer's at http://SocialAutoSales.com and then join our social network of auto industry professionals at http://www.ADPsocial.com to connect with hundreds of people in the car business sharing the best of what's working in the area of earned media.

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Director - Digital Marketing
ADP Dealer Services
cell: 505-301-6369 
office: 480-421-5005
[email protected] 
[email protected]

http://www.RalphPaglia.com

http://ADPdealerservices.com

http://www.ADPsocial.com

http://SocialAutoSales.com 

http://Twitter.com/ADPsocial 

http://Facebook.com/ADPsocial 

http://ADM.fm

Recommended Ralph Links: 

http://LinkedIn.com/in/RPaglia 

http://Facebook.com/RPaglia 

http://Twitter.com/RalphPaglia

http://YouTube.com/RalphPaglia 

http://Slideshare.net/RalphPaglia 

http://RalphPaglia.wordpress.com

http://RalphPaglia.tumblr.com 

http://RalphPaglia.typepad.com 

http://RalphPaglia.blogspot.com

http://RalphPaglia.livejournal.com 

http://RalphPaglia.posterous.com 

Car Dealers Report Good News!

NADA: Dealer profits soared through May - Average dealer's net profit before taxes nearly doubled... http://bit.ly/bcqyNk #DD9 http://ADM.fm

Blog posted here.

Social Media Marketing Requires a Clearly Defined Strategy in Order to Produce Measurable Results

Kia Motor America HQ Lobby

I took these photos from inside the main lobby at Kia Motor America's new headquarters in Irvine, California. It is a magnificent facility with advanced design architecture and truly conducive to creative thinking and productivity. Kia is definitely on the upswing and every new model they introduce is ever more impressive, exceeding expectations of all who study the auto industry.

Blog posted here.

Driving down I5 in Southern California

Blog posted here.

Automotive Digital Marketing Data, Charts and Graphs

Blog posted here.

Check out "APRIL'S BABY SHOWER" on Ancira Auto Group Community

Ancira Auto Group Community

Welcome Texas Car, Truck and RV Owners, Ancira Employees and Suppliers!











Ancira Auto Group



Check out the album 'APRIL'S BABY SHOWER'








APRIL'S BABY SHOWER
April Ancira's Baby Shower was a nice break from the day to day routine and provided a nice opportunity for everyone to celebrate the comin...




Album link:
APRIL'S BABY SHOWER





About Ancira Auto Group Community

Ancira Auto Group of Texas sponsors this Community as a service to all vehicle and RV owners, Ancira employees and our suppliers...






381 members
738 photos
149 songs
27 videos
7 discussions
8 Events
67 blog posts







 

To control which emails you receive on Ancira Auto Group Community, click here

SOCIAL SPAMMER STRATEGY AND TACTICS

SOCIAL SPAMMER STRATEGY EXAMPLES AND BLOGGING TACTICS: "Veronica has added you as a friend on Miami Honda Community"

The Miami Honda Community social network "friend request" below is an example of a Spammer strategy and the technique applied to create and build up a new approach that has ensnared a surprisingly large number of people... Social Spam.

Social Spam is based on sheer volume of people recruited to join as many social media UGC sites as possible. Once in, these virtual slaves are told to "friend" as manu members of the targeted social network as fast as possible. After they have a large enough List of Friends, the social spammer slaves are given various pharmaceutical blog articles to post... And then send to their friends repeatedly. The Social Spammer Slaves are instructed to avoid friending any community admins, and will even ignore or decline friend requests sent to them by community admins... While insatiably seeking friends from the ranks of new members and those obviously not likely to excommunicate them from the social network they are building their nefarious Social Spam database from

Social Spammers also use community messaging systems to try and harvest as many legitimate email addresses as possible... The unsuspecting social citizen who responds the message shown below will have his email address loaded onto a "Bot Network" of zombie computers taken over by criminal spammers who will solicit all manner of trickery from him.

What can be done?

Social Network administrators should "ban", "suspend" or somehow fire the spammer's social media account.

Often times these crafty spam vermin wil only "Friend" non-admin members of a social network, so their "All Friends" messages escape the watchful eyes of the Admins. For this reason it is imperative that each community member forward suspicious messages or otherwise alert a social network administrator that a rat has gotten into your social clubhouse.

Social Spammers erode the value of each community by driving existing members to shut off their email alerts, posting sleezy blogs filled with prescription meds, messaging members and various porn offerings. In some cases the Social Spammers drive away the community's top 5% of content contributors, who contribute 80% of the social network's most valuable User Generated Content. And content creation is the life blood of social networks and online communities.

[Sent from Ralph Paglia's iPhone]

On Feb 17, 2010, at 7:48 AM, Veronica wrote:

> Veronica has added you as a friend on Miami Honda Community
>
> Hi dear,
>
> My name is Veronica Conte,I wish to ask for your true friendship.I > have important reasons to request your interest.
> Write me here: [email protected]
> Thanks,
> Veronica.
>
> To accept this friend request, visit:
> http://honda-community.ning.com/profiles/friendrequest/listReceived?c=1&xg_source=msg_friend_req
>
> --
> To control which emails you receive on Miami Honda Community, go to:
> http://honda-community.ning.com/?xgo=T0P/OfZGsP4x63ARqxhwOXnHIoZ1vwGt3KwoJrCa0/Q0FqCWRgZXFw&xg_source=msg_friend_req
>

Automotive Social Media Marketing and Reputation Management Solutions from ADP Dealer Services

ADP Launches Social Media Marketing and Reputation Management Solutions

Offerings enable Automotive Retailers to Establish Social Media as a Key Element of their Marketing Mix and Take More Control of their Brand Reputation

Hoffman Estates, Ill., Saturday, February 13, 2010 — The Dealer Services Group of Automatic Data Processing, Inc. (NASDAQ: ADP) today announced the launch of new Social Media / Reputation Management solutions for dealers. Delivered as a comprehensive service, ADP’s Social Media / Reputation Management solutions go beyond establishing simple web pages in a few popular social sites. Rather, ADP helps dealers implement and manage their complete strategy for effectively integrating social media into their overall marketing mix.

As online social networking evolves, ADP’s solutions help dealers maintain vibrant user communities as well as remain relevant in an ever-expanding array of social sites. The solutions also provide dealers with a higher degree of control over their unique brand online. Depending on the solution, this includes establishing and registering a dealer’s brand presence in over 100 relevant social venues; awareness and consultation in regard to negative brand commentary; and systematic processes for producing positive brand awareness among consumers.

Dealers benefit from the focused collaboration of a professional social marketing representative to help them in their creation of quality content specifically designed to engage and expand a dealer’s trusted relationships and online community participation.
Effectively integrated into a dealer’s customer communications and consumer marketing activity,

ADP’s Social Media / Reputation Management produces high-impact results including:

• Increasing a dealer’s brand awareness among automotive consumers within the local area

• Improving a dealer’s Search Engine rankings and volume of relevant results listings

• Growing a dealer’s user community participation and overall customer base

• Creating a direct, opt-in communication channel to customers bypassing artificial filters

• Driving additional customer traffic to the dealer’s website

“Social Media is a new way for us to build a deeper relationship with our prospects and current clients. Since we’ve gotten our Social Media program up and going, our organic search ranking has improved and we’ve already seen many positive results, not only in our sales department but in our service and our body shop as well,” says Elizabeth Barrera, IT Director, Ancira Auto Group.

​“According to JD Power, 35% of car shoppers use consumer-driven websites like blogs as part of their buying process – and this trend is only going to increase. The growth of Social Media represents a major opportunity for dealers to communicate with their customers in an environment different than the typical sales cycle -- and it’s one of the most effective means to do so. As a leader in both digital marketing and managed services, ADP is uniquely positioned to provide a comprehensive Social Media solution that drives significant opportunities for the dealership to manage its online community efficiently and effectively,” states Steve Anenen, President of ADP Dealer Services.

ADP takes on the time consuming tasks of running the site including content syndication and publishing, freeing up the dealership to focus on their own unique message to build fruitful customer relationships.

“ADP has made it very easy for us to manage the social media sites enabling us to be as detailed or as relaxed as we want to with it. ADP keeps an eye on what’s going on for us,” adds Barrera.

ADP’s Social Media is just one component of ADP’s digital marketing solution that also includes websites, digital advertising, consumer marketing, online transactions, and business system solutions.

“The combination of these offerings enables our clients to offer a complete array of solutions to attract, convert and retain more customers over the web,” adds Anenen.

About ADP
Automatic Data Processing, Inc. (Nasdaq: ADP), with nearly $9 billion in revenues and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging 60 years of experience, ADP offers a wide range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use, cost-effective solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world. For more information about ADP, contact us at 800.225.5237 or visit the company's website at www.ADP.com.

ADP, Inc.
Dealer Services
1950 Hassell Road
Hoffman Estates, IL 60169-6308

Press Release Media Contact
Andy Tippet ​
ADP Dealer Services
847.485.4393
[email protected]

My Wife and Mother-in-Law

Maria Ruiz (mom) and Dr. Elizabeth Archuleta (wife). I took these while we were at a Gilbert, AZ restaurant on Mothers Day 2009.

Mobile Video Penetration Hits Mainstream

Mobile Video Audience Jumps 70%; Two-Thirds of Americans Own Video-Enabled Devices

For the third week running, stories about mobile and mobile video have led the news in the industry. A new study from Knowledge Networks revealed that 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities. Cell phones with video service have nearly doubled in ownership, while ownership of video iPods has grown by a factor of nearly five. Net ownership of these two devices and/or laptops has increased almost 50%, from 45% in 2006 to 66% this year - contributing to a doubling (21% to 43%) in net use of these mobile technologies to view video during the same time frame.

Nielsen's latest Three Screen Report, which measures video consumption of Americans across TV, the internet and mobile, shows that mobile and online videoconsumption was up significantly in the second quarter of 2009 from Q2 08. The mobile video audience jumped 70%, while time spent watching online video increased 46%, or by 59 minutes. And the desire to watch live TV on mobile devices is strong among U.S. consumers. More than one in five (21%) U.S. adults who have cellphones or PDAs are currently interested in watching live TV on these mobile devices, according to data from Mediamark Research & Intelligence.

Gartner expects that global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013. The Asia-Pacific region, North America and Europe will lead growth, the report indicates.

Meanwhile, Microsoft is hoping its new mobile phone software, to be launched in October, will revive its fortunes in the market for smart phones.

Find those stories, plus other top stories across the industry for the week, below.
Nielsen Three-Screen Report: Number of Mobile Video Users Leaps 70% in Q2 09
Nielsen’s latest A2/M2 Mobile Video Audience Jumps 70%; Two-Thirds of Americans Own Video-Enabled Devices

For the third week running, stories about mobile and mobile video have led the news in the industry. A new study from Knowledge Networks revealed that 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities. Cell phones with video service have nearly doubled in ownership, while ownership of video iPods has grown by a factor of nearly five. Net ownership of these two devices and/or laptops has increased almost 50%, from 45% in 2006 to 66% this year - contributing to a doubling (21% to 43%) in net use of these mobile technologies to view video during the same time frame.

Nielsen's latest Three Screen Report, which measures video consumption of Americans across TV, the internet and mobile, shows that mobile and online videoconsumption was up significantly in the second quarter of 2009 from Q2 08. The mobile video audience jumped 70%, while time spent watching online video increased 46%, or by 59 minutes. And the desire to watch live TV on mobile devices is strong among U.S. consumers. More than one in five (21%) U.S. adults who have cellphones or PDAs are currently interested in watching live TV on these mobile devices, according to data from Mediamark Research & Intelligence.

Gartner expects that global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013. The Asia-Pacific region, North America and Europe will lead growth, the report indicates.

Meanwhile, Microsoft is hoping its new mobile phone software, to be launched in October, will revive its fortunes in the market for smart phones.

Find those stories, plus other top stories across the industry for the week, below.
Nielsen Three-Screen Report: Number of Mobile Video Users Leaps 70% in Q2 09
Nielsen’s latest A2/M2 Three Screen Report, which measures video consumption of Americans across TV, the internet and mobile, shows that mobile and online video consumption were up significantly in the second quarter of 2009 from Q2 08.continue...
Two-Thirds of Americans Own Video-Enabled Mobile Devices More than two-thirds of Americans use mobile devices that are video-enabled: 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities.continue...

Download: Social Media Marketing Guide - 12 Key Tools

This pdf features short reviews of top Social Media Tools. The editors of Web Digest For Marketers handpicked these 12 tools from over 350. It's your bonus when you subscribe free to Larry Chase's Web Digest For Marketers.
Get It Now.

One in Five US Adults Wants Live TV on Cellphone, PDA
More than one in five (21%) US adults who have cellphones or personal digital assistants (PDAs) are currently interested in watching live TV on these mobile devices, according to (pdf) recently released data from Mediamark Research & Intelligence (MRI).
This number rises, however, among consumers who... continue...
Gartner: Mobile Ad Spending to Top $13B by 2013
Global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013, according to a new Gartner report. TV, the internet and mobile, shows that mobile and online video consumption were up significantly in the second quarter of 2009 from Q2 08.continue...

Two-Thirds of Americans Own Video-Enabled Mobile Devices More than two-thirds of Americans use mobile devices that are video-enabled: 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities.
Mobile Video Audience Jumps 70%; Two-Thirds of Americans Own Video-Enabled Devices

For the third week running, stories about mobile and mobile video have led the news in the industry. A new study from Knowledge Networks revealed that 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities. Cell phones with video service have nearly doubled in ownership, while ownership of video iPods has grown by a factor of nearly five. Net ownership of these two devices and/or laptops has increased almost 50%, from 45% in 2006 to 66% this year - contributing to a doubling (21% to 43%) in net use of these mobile technologies to view video during the same time frame.

Nielsen's latest Three Screen Report, which measures video consumption of Americans across TV, the internet and mobile, shows that mobile and online videoconsumption was up significantly in the second quarter of 2009 from Q2 08. The mobile video audience jumped 70%, while time spent watching online video increased 46%, or by 59 minutes. And the desire to watch live TV on mobile devices is strong among U.S. consumers. More than one in five (21%) U.S. adults who have cellphones or PDAs are currently interested in watching live TV on these mobile devices, according to data from Mediamark Research & Intelligence.

Gartner expects that global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013. The Asia-Pacific region, North America and Europe will lead growth, the report indicates.

Meanwhile, Microsoft is hoping its new mobile phone software, to be launched in October, will revive its fortunes in the market for smart phones.

Find those stories, plus other top stories across the industry for the week, below.
Nielsen Three-Screen Report: Number of Mobile Video Users Leaps 70% in Q2 09
Nielsen’s latest A2/M2 Three Screen Report, which measures video consumption of Americans across TV, the internet and mobile, shows that mobile and online video consumption were up significantly in the second quarter of 2009 from Q2 08.continue...
Two-Thirds of Americans Own Video-Enabled Mobile Devices More than two-thirds of Americans use mobile devices that are video-enabled: 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities.continue...

Download: Social Media Marketing Guide - 12 Key Tools

This pdf features short reviews of top Social Media Tools. The editors of Web Digest For Marketers handpicked these 12 tools from over 350. It's your bonus when you subscribe free to Larry Chase's Web Digest For Marketers.
Get It Now.

One in Five US Adults Wants Live TV on Cellphone, PDA
More than one in five (21%) US adults who have cellphones or personal digital assistants (PDAs) are currently interested in watching live TV on these mobile devices, according to (pdf) recently released data from Mediamark Research & Intelligence (MRI).
This number rises, however, among consumers who... continue...
Gartner: Mobile Ad Spending to Top $13B by 2013
Global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013, according to a new Gartner report.
One in Five US Adults Wants Live TV on Cellphone, PDA

More than one in five (21%) US adults who have cellphones or personal digital assistants (PDAs) are currently interested in watching live TV on these mobile devices, according to (pdf) recently released data from Mediamark Research & Intelligence (MRI).

Gartner: Mobile Ad Spending to Top $13B by 2013

Global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013, according to a new Gartner report.