Automotive Marketing for Car Dealers

What You Need to Know in the World of SEO

The Moz Top Ten

What You Need to Know in the World of SEO

In the season of thanks, we want you to know that we think you're awesome.
You're what makes our Top 10 list better than all the turkey dinners at
grandma's house. Before your stomach starts rumbling too much, take a
look at the most interesting links in inbound marketing we've found
around the web.

1 - Improved Snippets, Rank Boost For “Official” Pages Among 10 New Google Algorithm Changes

Google's up to it again. Just when your panda-inflicted wounds
healed! New changes include more attention to content freshness and
improved rich snippets. [search engine land]

2 - 2011 State of Digital Marketing Report

500 internet markets dish about their experiences in digital marketing, revealing top trends and topics.

3 - Recent Google+ Posts & “Add To Circles” Buttons Are Coming To Google’s Search Results

G+ has opened the flood gates for brands. Now how will this influence Google search results? [search engine land]

4 - Quantifying the Impact of Google's Keyword Referral Data Shutdown

Rand weighs in on Google's keyword referral data hiding.
Actually, the really interesting part is all the fascinating comments
left by you. There's no way anyone could quantify this affect on all of
us without sharing our stories. [seomoz]

5 - PubCon 2011: Is SEO Dead (Again)?

Watch Matt Cutts say no and read Jason's review of Cutts' talk at PubCon. [everspark interactive]

6 - Ten reasons why pursuing your creative work is actually highly productive (+ not selfish or self-indulgent)

Why side projects and hobbies enrich your life and work productivity. [justine musk]

7 - Don't Give Your Users @#%! Work

Why your products shouldn't make users do mindless work with continual upkeep. [zach holman]

8 - "Inbound Marketing" - that term mean anything to you or not?

Danny Sullivan asks for your thoughts on this term and gets lots of interesting responses. [g+]

9 - Why Your Business Should Maybe Stop Ignoring LinkedIn

Are you missing the power of leveraging professionals interested in your business? [outspoken media]

10 - How To Email Your List

Tips on connecting with your customers without being afraid
you're being a pest, and how not to worry about those random
unsubscribes from your e-newsletters. [ittybiz]

 
Did You Know?

Yahoo! Site Explorer is shutting down Monday, November 21st and you can now make a G+ page for your business.

2011 MozCon Video Bundle

26 advanced SEO and online marketing videos from the brightest
minds in search. For regular price $399 (SEOmoz PRO members $299), you
get instant access to:

26 videos (over 14 hours) from MozCon in high definitionStream or download the videos to your computer, iPhone, or Android deviceDownloadable PowerPoint slide-decks for the presentations

Limited time offer: Order by November 30th and get an additional 42 videos free of charge from our 2010 seminars

www.RalphPaglia.com

http://LinkedIn.com/in/RPaglia

http://Twitter.com/RalphPaglia

http://Facebook.com/RPaglia

http://YouTube.com/RalphPaglia

www.ADMPC.com

The Dealership Newsletter - Automotive Digital Marketing Professional Community

The Dealership Newsletter - Automotive Digital Marketing Professional Community.

Tom Kain has published a great article about dealership eNewsletter management with a ton of useful substance! This is a high value set of instructions for those of us who manage dealership eNewsletters, and a lot of it is applicable to most of the broadcast emails that dealership managers send out to prospective and existing customers.  Well worth the time to read, print and review each month before sending that monthly eNewsletter.  Use the link provided to read the entire article...

Google Apps and Useful Links

Here are some of my favorite Google Apps and the descriptions and shortcuts to using some of their best features...

Google Docs

Google Docs is a great replacement for Word, Excel, and PowerPoint, so learn how to use this product even more efficiently.

Use premade templates. Use these 50 pre-made templates to track spending, keep up with your health, and much more.

Collaborate on group projects. Google Docs allows for real-time collaboration, so make easy work for everyone next time you have a group project due.

Use keyboard shortcuts. Use this handy list of keyboard shortcuts to save lots of time while using Google Docs.

Create online surveys for research projects. Quickly and easily create online surveys for any research project that requires feedback from others. The answers are saved to your Google Docs account.

Add video to your presentation. Learn how to seamlessly add video to your Google Docs page to really give your presentation or project a boost.

Use the school year calendar template. Have an easy to use school year calendar through Google Docs by following these instructions.

Create graphs from spreadsheets. Once you have populated a spreadsheet with data, you can easily create a graph. Google Docs allows for pie, bar, line, and scatter graphs.

Create a new document with shortcuts. Learn two ways to open a new Google Docs page with these tricks.

Right click to use save-as. Use the right click save-as option to save a Google Docs document on your computer.

Send invitations. School shouldn’t be all about work. Find out how to send party invitations using Google Docs.

Gmail

The super-popular Gmail is full of fun and fast ways to make your life and communications easier.

Use the Tasks as a to-do list. Use the Tasks available in Gmail as a way to stay on top of assignments, exams, and project due dates.

Use the Archive feature. One of the great features of Gmail is that it allows you to archive emails to get them out of your inbox, then you can use the search feature to find them if you need them again.

Highlight mail with labels. Use labels to mark your messages. You can find them easily while in your inbox and do a search for all the messages with that label after you archive them.

Never forget to attach a file. By signing up for the Labs, you can select to have the Forgotten Attachment Detector. This feature notices if you have typed something about an attachment in the body, but are sending without actually attaching anything–a great tool to save time and embarrassment.

Use keyboard shortcuts. Go to Settings and enable keyboard shortcuts so you can perform common tasks at the touch of just one or two keys.

Add multiple attachments. Use the Control (or Cmd on Macs) and Shift keys to select more than one file to attach to your email at one time.

Use the https option. Google recommends using this option if you use your Gmail in public places like a dorm or coffee shop to add an extra bit of protection to your Internet activities.

Incorporate Google Calendar and Docs on your Gmail page. Have access to recent documents used in Google Docs and get an agenda of upcoming activities you have on Google Calendar with small boxes added to your Gmail page. Go to Labs to select this option.

Add a “Waiting for Response” label. If you have emails in your inbox that you are holding until someone gets back to you, creating this label keeps you from forgetting to follow up on it later.

Use Canned Responses. If you find yourself writing the same type of email over and over, use the Canned Responses feature in the Labs to create a template that you you can use without having to type out the entire email every time.

Consolidate email accounts. If you have a Gmail account, an account through school, and any other account you are juggling separately, combine them all into Gmail to cut down on time spent checking all those accounts.

Use AIM in Gmail. If you use AIM to IM friends or partners on projects, add it to the chat feature already in Gmail to have access to both.

Google Calendar

Save yourself some time by keeping track of appointments, assignments, and more with Google Calendar.

Sync up with others using iCal or Sunbird. Google lets you sync your calendar with others using Apple iCal or Mozilla Sunbird.

Customize reminders. Set reminders in your Google Calendar so that you never forget an appointment again. Choose from email, pop-up, or SMS reminders and even set when the reminder comes.

Learn some basic keyboard shortcuts. Change from daily to weekly to monthly view, compose a new event, and more with these simple shortcuts.

Use Quick Add. Click on Quick Add and type the day and time and what you are doing to have the calendar create the event with the correct time and date.

Use multiple calendars. Create separate calendars for school work, personal information, important due dates, and more to stay ultra-organized.

Get a text message with your daily agenda. Keep up with all that you need to do for the day without ever having to log on to your Google Calendar.

Set weekly repeats for any day. The drop-down menu only offers M/W/F or T/Th options for repeating events. Go to “Every Week” and customize which days you want the event to repeat.

Get upcoming events while away from the computer. Check out #8 in this list to learn how to access your upcoming events via your phone.

Add events from Gmail. If you receive an email with event time and date information, you can easily add this event to your calendar by clicking “Add to calendar.”

Invite others. If you have events on your calendar that you want to invite others to join, just add their email address under Add Guests within the event.

Google Mobile

Whether riding the bus or walking to class, use Google Mobile to stay productive while away from your computer.

Sync your calendar. Never be far from your Google Calendar when you sync it to your phone.

Check your email. Keep your email right at your fingertips with Gmail for mobile.

Access your blog subscriptions. Keep up with your blogs and news feeds that you subscribe to through Reader right on your phone.

Use Google Voice to consolidate phone numbers. If you have a phone in your dorm or apartment, a cell phone, and any other phone numbers, consolidate them into one number with Google Voice.

Easily find friends. Find out where your friends are and even get a map with directions for how to get there with Google Latitudes.

Find out information easily while on the go. Whether you are looking for a great place to eat dinner, wondering what the weather is like, or want to know what the Spanish word for “bathroom” is, just text your information to Google (466453–spells Google on your phone) to get the answer texted back right away.

Access iGoogle. Get your iGoogle page formatted just for the smaller screen size of your phone.

Read your Google Docs. Have access to all your Google Docs items right on your phone.

Keep a to-do list on your phone. Use Google Tasks for mobile so you can access your to-do list any time–and check off what you’ve finished, too.

Never get lost again. Google Maps is an interactive program for most smart phones that offers tons of features so you will never have to be lost again.

Do a quick search anywhere. Find information with a Google search from your phone to impress your professors and your friends.

Access Google Books. Android and iPhone users can access Google Books on their phones.

Post to your blog. Use your mobile to post to your Blogger blog.

Google Chrome Tips and Extensions

If you are using the Google Chrome browser, then you will love these time-saving tips and extensions.

Use a “Pin Tab”. If you have multiple tabs open, use a “Pin Tab” to make the tabs the size of the little icon on the left side.

Don’t overlook Paste and Search and Paste and Go. These two features are available when you right-click to add a word or URL to Chrome and will save you an extra step.

Reopen a closed tab. Oops! If you didn’t mean to close that tab, just press Ctrl+Shift+T to reopen it.

Use the Chrome shortcuts. Open a new tab, see your history, maximize your window, and much more with these shortcuts.

Take advantage of the address bar. With Google Chrome, you can use the address bar to perform a Google search, quickly access pages you’ve already visited, and get recommendations for places to go.

Go incognito. If you don’t want to leave traces of where you were browsing, use incognito mode instead of having to go back and delete your history and cookies.

Use the bookmarks manager. Stay organized, rearrange bookmarks, search for bookmarks, add folders, and much more with the bookmark manager.

ChromePass. This tool will give you a list of all the password information stored in Google Chrome.

Save as PDF. Save any page as a PDF with this bookmarklet.

ChromeMailer. If you’ve lost valuable time when having to manually enter email information from a website because Google Chrome doesn’t support the mailto: function, then you will love this extension.

Google Chrome Backup. Back up your personal data, bookmarks, and more with this simple tool.

Google Books

Learn how Google Books can save you time and trips to the library with these tricks.

Search full text. Google Books offers full text for over 10,000 books, so look here the next time you are researching something at the last minute.

Use “About this book”. At the top left of the page of a book, clicking this link will give you helpful information such as the table of contents, related books, and a map of places mentioned in the book.

Create a personalized library. Click on “Add to my shared library” to start your own personalized library where you can label books to keep them organized for each class or project.

Find books in your college library. Each book in Google Books has a link to find the book in a library. It can tell you exactly where to look at your own school.

Use the Advanced Book Search. If you can’t find the book you are looking for, try the advanced search, which provides you with many more detailed options.

Access text books. Many text books are available on Google Books, so see if you can save a trip to the bookstore next semester.

Search for magazine content. Select Magazines in the Advanced Book Search to locate information from magazines.

Read the blog. Google Books is constantly evolving, so stay on top of all the latest news with the Inside Google Books blog.

Find books to supplement your assigned texts. Search by subject to see what books you may be able to read to get the extra leg up in your classes.

Handy Google Services and Apps

These other Google products will help you save time by offering you everything from alerts to online collaboration to help working with data sets.

Google Alerts. Sign up to get email notifications any time a topic you designate shows up in Google search results. This is a great way to stay current with a project or news story.

Google Desktop. Keep a clock, weather, news stories, Google search box, and more all within easy reach when you use Google Desktop.

Google SketchUp. If you need to draw 3D figures for class, use Google SketchUp to do so easily and free of charge.

Google Talk. This versatile app is more than just for IMs. You can switch to voice, do a video chat, and send texts, too.

Google Images. Google has an incredible image search feature that will provide you with tons of high-quality images you can use in presentations.

Google Translate. Don’t spend time looking up stuff in books, use Google Translate to get foreign words translated right away.

Google Wave. This brand new Google product shows great promise for anyone collaborating, but especially for those in school. Communicate, create documents, and more–all in real-time.

Google Finance. Business students can keep track of markets, news, portfolios, and more in one place.

Google Toolbar. Have easy access to Gmail, Google search, bookmarks, and more with this toolbar available for Internet Explorer and Firefox.

Picasa. Manage your photos and even incorporate them into your blogs and emails with Google’s streamlines photo manager.

Google Squared. Find facts and organize them with this search feature from Google Labs.

Google Fusion Tables. If you are working with data sets, then you will love this program that will allow you to upload data, create visual representations, and take part in discussions about the data.

Blogger. Create a blog as a part of a project or just to stay in touch with friends and family in an easy way.

Source: http://www.eternalcode.com/100-google-tricks-that-will-save-you-time-in-school

ADP Social Marketing Daily News is out!

The ADP Social Marketing Daily News publication is out!


Sunday Edition, Sep. 26, 2010

The ADP Social Marketing Daily has just been updated, and you can view it at http://paper.li/ADPsocialauto
Be sure to sign up for email notices when new editions are published...

Learn about ADP and BZ Social Media Marketing and Reputation Management services for car dealer's at http://SocialAutoSales.com and then join our social network of auto industry professionals at http://www.ADPsocial.com to connect with hundreds of people in the car business sharing the best of what's working in the area of earned media.

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Director - Digital Marketing
ADP Dealer Services
cell: 505-301-6369 
office: 480-421-5005
[email protected] 
[email protected]

http://www.RalphPaglia.com

http://ADPdealerservices.com

http://www.ADPsocial.com

http://SocialAutoSales.com 

http://Twitter.com/ADPsocial 

http://Facebook.com/ADPsocial 

http://ADM.fm

Recommended Ralph Links: 

http://LinkedIn.com/in/RPaglia 

http://Facebook.com/RPaglia 

http://Twitter.com/RalphPaglia

http://YouTube.com/RalphPaglia 

http://Slideshare.net/RalphPaglia 

http://RalphPaglia.wordpress.com

http://RalphPaglia.tumblr.com 

http://RalphPaglia.typepad.com 

http://RalphPaglia.blogspot.com

http://RalphPaglia.livejournal.com 

http://RalphPaglia.posterous.com 

ADP Social Marketing Daily News is out!

The ADP Social Marketing Daily News publication is out!


Sunday Edition, Sep. 26, 2010

The ADP Social Marketing Daily has just been updated, and you can view it at http://paper.li/ADPsocialauto
Be sure to sign up for email notices when new editions are published...

Learn about ADP and BZ Social Media Marketing and Reputation Management services for car dealer's at http://SocialAutoSales.com and then join our social network of auto industry professionals at http://www.ADPsocial.com to connect with hundreds of people in the car business sharing the best of what's working in the area of earned media.

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Director - Digital Marketing
ADP Dealer Services
cell: 505-301-6369 
office: 480-421-5005
[email protected] 
[email protected]

http://www.RalphPaglia.com

http://ADPdealerservices.com

http://www.ADPsocial.com

http://SocialAutoSales.com 

http://Twitter.com/ADPsocial 

http://Facebook.com/ADPsocial 

http://ADM.fm

Recommended Ralph Links: 

http://LinkedIn.com/in/RPaglia 

http://Facebook.com/RPaglia 

http://Twitter.com/RalphPaglia

http://YouTube.com/RalphPaglia 

http://Slideshare.net/RalphPaglia 

http://RalphPaglia.wordpress.com

http://RalphPaglia.tumblr.com 

http://RalphPaglia.typepad.com 

http://RalphPaglia.blogspot.com

http://RalphPaglia.livejournal.com 

http://RalphPaglia.posterous.com 

Social Media Marketing Requires a Clearly Defined Strategy in Order to Produce Measurable Results

Automotive Social Media Landscape

The Social Media landscape makes sense from a Hub and Spoke perspective...

Kia Motor America HQ Lobby

I took these photos from inside the main lobby at Kia Motor America's new headquarters in Irvine, California. It is a magnificent facility with advanced design architecture and truly conducive to creative thinking and productivity. Kia is definitely on the upswing and every new model they introduce is ever more impressive, exceeding expectations of all who study the auto industry.

Blog posted here.

Automotive Social Media Marketing and Reputation Management Solutions from ADP Dealer Services

ADP Launches Social Media Marketing and Reputation Management Solutions

Offerings enable Automotive Retailers to Establish Social Media as a Key Element of their Marketing Mix and Take More Control of their Brand Reputation

Hoffman Estates, Ill., Saturday, February 13, 2010 — The Dealer Services Group of Automatic Data Processing, Inc. (NASDAQ: ADP) today announced the launch of new Social Media / Reputation Management solutions for dealers. Delivered as a comprehensive service, ADP’s Social Media / Reputation Management solutions go beyond establishing simple web pages in a few popular social sites. Rather, ADP helps dealers implement and manage their complete strategy for effectively integrating social media into their overall marketing mix.

As online social networking evolves, ADP’s solutions help dealers maintain vibrant user communities as well as remain relevant in an ever-expanding array of social sites. The solutions also provide dealers with a higher degree of control over their unique brand online. Depending on the solution, this includes establishing and registering a dealer’s brand presence in over 100 relevant social venues; awareness and consultation in regard to negative brand commentary; and systematic processes for producing positive brand awareness among consumers.

Dealers benefit from the focused collaboration of a professional social marketing representative to help them in their creation of quality content specifically designed to engage and expand a dealer’s trusted relationships and online community participation.
Effectively integrated into a dealer’s customer communications and consumer marketing activity,

ADP’s Social Media / Reputation Management produces high-impact results including:

• Increasing a dealer’s brand awareness among automotive consumers within the local area

• Improving a dealer’s Search Engine rankings and volume of relevant results listings

• Growing a dealer’s user community participation and overall customer base

• Creating a direct, opt-in communication channel to customers bypassing artificial filters

• Driving additional customer traffic to the dealer’s website

“Social Media is a new way for us to build a deeper relationship with our prospects and current clients. Since we’ve gotten our Social Media program up and going, our organic search ranking has improved and we’ve already seen many positive results, not only in our sales department but in our service and our body shop as well,” says Elizabeth Barrera, IT Director, Ancira Auto Group.

​“According to JD Power, 35% of car shoppers use consumer-driven websites like blogs as part of their buying process – and this trend is only going to increase. The growth of Social Media represents a major opportunity for dealers to communicate with their customers in an environment different than the typical sales cycle -- and it’s one of the most effective means to do so. As a leader in both digital marketing and managed services, ADP is uniquely positioned to provide a comprehensive Social Media solution that drives significant opportunities for the dealership to manage its online community efficiently and effectively,” states Steve Anenen, President of ADP Dealer Services.

ADP takes on the time consuming tasks of running the site including content syndication and publishing, freeing up the dealership to focus on their own unique message to build fruitful customer relationships.

“ADP has made it very easy for us to manage the social media sites enabling us to be as detailed or as relaxed as we want to with it. ADP keeps an eye on what’s going on for us,” adds Barrera.

ADP’s Social Media is just one component of ADP’s digital marketing solution that also includes websites, digital advertising, consumer marketing, online transactions, and business system solutions.

“The combination of these offerings enables our clients to offer a complete array of solutions to attract, convert and retain more customers over the web,” adds Anenen.

About ADP
Automatic Data Processing, Inc. (Nasdaq: ADP), with nearly $9 billion in revenues and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging 60 years of experience, ADP offers a wide range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use, cost-effective solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world. For more information about ADP, contact us at 800.225.5237 or visit the company's website at www.ADP.com.

ADP, Inc.
Dealer Services
1950 Hassell Road
Hoffman Estates, IL 60169-6308

Press Release Media Contact
Andy Tippet ​
ADP Dealer Services
847.485.4393
[email protected]

Google Buzz: incorporated into ADP/BZ Results solutions

Google Buzz debuts with Twitter,
Flickr connectivity

Google is making a fresh
attempt at social media with Buzz, a Gmail-based application that lets users
keep tabs on their contacts while sharing updates, images and links. The
company says the service will let users combine content from other sites, including
Twitter and Flickr, while streamlining content for quick and easy reading. The
service is hampered by a lack of connectivity with Facebook, Samuel Axon notes,
especially as Facebook gears up to launch a webmail service of its own. Mashable (2/9) , Ars Technica (2/9) 

[Sent from Ralph Paglia's iPhone]

Fiesta Movement Part 2

HEEEY! RT @drewdraws2: Had a phone interview to be part of #FiestaMovement part 2! Everyone who thinks I'd be perfect for the gig say HEEEY! Me too... Made it past exhaustive app and interview process but was eliminated due to being a Ford Supplier!

Best Use of Social Media Award

RT @ScottMonty: Via @maggiefox: Congratulations! @Ford is finalist for PRWeek Award: "Best Use of Social Media/Digital" http://bit.ly/92q0iM

Mobile Video Penetration Hits Mainstream

Mobile Video Audience Jumps 70%; Two-Thirds of Americans Own Video-Enabled Devices

For the third week running, stories about mobile and mobile video have led the news in the industry. A new study from Knowledge Networks revealed that 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities. Cell phones with video service have nearly doubled in ownership, while ownership of video iPods has grown by a factor of nearly five. Net ownership of these two devices and/or laptops has increased almost 50%, from 45% in 2006 to 66% this year - contributing to a doubling (21% to 43%) in net use of these mobile technologies to view video during the same time frame.

Nielsen's latest Three Screen Report, which measures video consumption of Americans across TV, the internet and mobile, shows that mobile and online videoconsumption was up significantly in the second quarter of 2009 from Q2 08. The mobile video audience jumped 70%, while time spent watching online video increased 46%, or by 59 minutes. And the desire to watch live TV on mobile devices is strong among U.S. consumers. More than one in five (21%) U.S. adults who have cellphones or PDAs are currently interested in watching live TV on these mobile devices, according to data from Mediamark Research & Intelligence.

Gartner expects that global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013. The Asia-Pacific region, North America and Europe will lead growth, the report indicates.

Meanwhile, Microsoft is hoping its new mobile phone software, to be launched in October, will revive its fortunes in the market for smart phones.

Find those stories, plus other top stories across the industry for the week, below.
Nielsen Three-Screen Report: Number of Mobile Video Users Leaps 70% in Q2 09
Nielsen’s latest A2/M2 Mobile Video Audience Jumps 70%; Two-Thirds of Americans Own Video-Enabled Devices

For the third week running, stories about mobile and mobile video have led the news in the industry. A new study from Knowledge Networks revealed that 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities. Cell phones with video service have nearly doubled in ownership, while ownership of video iPods has grown by a factor of nearly five. Net ownership of these two devices and/or laptops has increased almost 50%, from 45% in 2006 to 66% this year - contributing to a doubling (21% to 43%) in net use of these mobile technologies to view video during the same time frame.

Nielsen's latest Three Screen Report, which measures video consumption of Americans across TV, the internet and mobile, shows that mobile and online videoconsumption was up significantly in the second quarter of 2009 from Q2 08. The mobile video audience jumped 70%, while time spent watching online video increased 46%, or by 59 minutes. And the desire to watch live TV on mobile devices is strong among U.S. consumers. More than one in five (21%) U.S. adults who have cellphones or PDAs are currently interested in watching live TV on these mobile devices, according to data from Mediamark Research & Intelligence.

Gartner expects that global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013. The Asia-Pacific region, North America and Europe will lead growth, the report indicates.

Meanwhile, Microsoft is hoping its new mobile phone software, to be launched in October, will revive its fortunes in the market for smart phones.

Find those stories, plus other top stories across the industry for the week, below.
Nielsen Three-Screen Report: Number of Mobile Video Users Leaps 70% in Q2 09
Nielsen’s latest A2/M2 Three Screen Report, which measures video consumption of Americans across TV, the internet and mobile, shows that mobile and online video consumption were up significantly in the second quarter of 2009 from Q2 08.continue...
Two-Thirds of Americans Own Video-Enabled Mobile Devices More than two-thirds of Americans use mobile devices that are video-enabled: 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities.continue...

Download: Social Media Marketing Guide - 12 Key Tools

This pdf features short reviews of top Social Media Tools. The editors of Web Digest For Marketers handpicked these 12 tools from over 350. It's your bonus when you subscribe free to Larry Chase's Web Digest For Marketers.
Get It Now.

One in Five US Adults Wants Live TV on Cellphone, PDA
More than one in five (21%) US adults who have cellphones or personal digital assistants (PDAs) are currently interested in watching live TV on these mobile devices, according to (pdf) recently released data from Mediamark Research & Intelligence (MRI).
This number rises, however, among consumers who... continue...
Gartner: Mobile Ad Spending to Top $13B by 2013
Global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013, according to a new Gartner report. TV, the internet and mobile, shows that mobile and online video consumption were up significantly in the second quarter of 2009 from Q2 08.continue...

Two-Thirds of Americans Own Video-Enabled Mobile Devices More than two-thirds of Americans use mobile devices that are video-enabled: 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities.
Mobile Video Audience Jumps 70%; Two-Thirds of Americans Own Video-Enabled Devices

For the third week running, stories about mobile and mobile video have led the news in the industry. A new study from Knowledge Networks revealed that 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities. Cell phones with video service have nearly doubled in ownership, while ownership of video iPods has grown by a factor of nearly five. Net ownership of these two devices and/or laptops has increased almost 50%, from 45% in 2006 to 66% this year - contributing to a doubling (21% to 43%) in net use of these mobile technologies to view video during the same time frame.

Nielsen's latest Three Screen Report, which measures video consumption of Americans across TV, the internet and mobile, shows that mobile and online videoconsumption was up significantly in the second quarter of 2009 from Q2 08. The mobile video audience jumped 70%, while time spent watching online video increased 46%, or by 59 minutes. And the desire to watch live TV on mobile devices is strong among U.S. consumers. More than one in five (21%) U.S. adults who have cellphones or PDAs are currently interested in watching live TV on these mobile devices, according to data from Mediamark Research & Intelligence.

Gartner expects that global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013. The Asia-Pacific region, North America and Europe will lead growth, the report indicates.

Meanwhile, Microsoft is hoping its new mobile phone software, to be launched in October, will revive its fortunes in the market for smart phones.

Find those stories, plus other top stories across the industry for the week, below.
Nielsen Three-Screen Report: Number of Mobile Video Users Leaps 70% in Q2 09
Nielsen’s latest A2/M2 Three Screen Report, which measures video consumption of Americans across TV, the internet and mobile, shows that mobile and online video consumption were up significantly in the second quarter of 2009 from Q2 08.continue...
Two-Thirds of Americans Own Video-Enabled Mobile Devices More than two-thirds of Americans use mobile devices that are video-enabled: 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities.continue...

Download: Social Media Marketing Guide - 12 Key Tools

This pdf features short reviews of top Social Media Tools. The editors of Web Digest For Marketers handpicked these 12 tools from over 350. It's your bonus when you subscribe free to Larry Chase's Web Digest For Marketers.
Get It Now.

One in Five US Adults Wants Live TV on Cellphone, PDA
More than one in five (21%) US adults who have cellphones or personal digital assistants (PDAs) are currently interested in watching live TV on these mobile devices, according to (pdf) recently released data from Mediamark Research & Intelligence (MRI).
This number rises, however, among consumers who... continue...
Gartner: Mobile Ad Spending to Top $13B by 2013
Global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013, according to a new Gartner report.
One in Five US Adults Wants Live TV on Cellphone, PDA

More than one in five (21%) US adults who have cellphones or personal digital assistants (PDAs) are currently interested in watching live TV on these mobile devices, according to (pdf) recently released data from Mediamark Research & Intelligence (MRI).

Gartner: Mobile Ad Spending to Top $13B by 2013

Global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013, according to a new Gartner report.